How I Used to Overcomplicate Everything

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I found all of these photos on my phone from 2019, when my business was barely generating any income at all.

It's really clear that I used to overcomplicate EVERYTHING to do with the marketing process.

These are just a few of the wall-sized diagrams and notebooks and whiteboards covered in flow diagrams and funnels and plans.

And the more complex it got, the less action I took – evident by the fact that I never finished any of it and made a total of $6000 in my business for the whole of 2019.

Once I discovered that there are really only three main steps to marketing your services, no matter what you do, I was able to make a full-time income with my business:

  1. Connect with people in neutral spaces
    A neutral space is anywhere that neither of you own – the gym, someone else’s Facebook group, an online networking event.

  2. Invite them to your space
    Your space is the place that you own – your Instagram, your house, your own Facebook group, your email list.

  3. Offer to help them
    An offer could look like a valuable post (in your space) with a note at the end saying “message me to book a free consultation”.

Connect, invite, offer.

What if that was all you had to do?

(It is.)

Sarah Arnold-Hall

Hey! I’m Sarah. I’m a High Performance Coach from New Zealand, living in Sydney. I help ambitious people take consistent action to hit their biggest goals in life and business. When I’m not coaching, you can find me salsa dancing and pursuing my own goals. Click here to get coached by me.

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