How I Used to Overcomplicate Everything

I found all of these photos on my phone from 2019, when my business was barely generating any income at all.

It's really clear that I used to overcomplicate EVERYTHING to do with the marketing process.

These are just a few of the wall-sized diagrams and notebooks and whiteboards covered in flow diagrams and funnels and plans.

And the more complex it got, the less action I took – evident by the fact that I never finished any of it and made a total of $6000 in my business for the whole of 2019.

Once I discovered that there are really only three main steps to marketing your services, no matter what you do, I was able to make a full-time income with my business:

1. Connect with people in neutral spaces
   A neutral space is anywhere that neither of you own – the gym, someone else’s Facebook group, an online networking event.

2. Invite them to your space
   Your space is the place that you own – your Instagram, your house, your own Facebook group, your email list.

3. Offer to help them
   An offer could look like a valuable post (in your space) with a note at the end saying “message me to book a free consultation”.

Connect, invite, offer.

What if that was all you had to do?

(It is.)