Find Waldo

Some of the best advice I’ve ever heard came from Kate White, ex-Editor in Chief of Cosmopolitan magazine:

When you want something, first find Waldo.

(Where I’m from, Waldo is called Wally (why did they need to rename him?) but you know the one, right? The guy dressed in a stripy red and white outfit from the children’s puzzle book?)

The idea is that there’s always someone who can give you what you want, or tell you exactly how to get it.

So often we try to do it on our own when if we just found Waldo, it would instantly make our goals 10x easier to achieve.

One of my clients had been trying to get work with a famous company for 5 months with no luck. We sent memos and emails and applied through their company website. Nothing. Crickets.

The moment she made contact with one of their employees, BAM – an instant referral to the CEO, who immediately offered her a job.

There is always a Waldo. Find them.