How to Think About Social Media Content

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Thoughts not to think about your content:

  • I only got 6 likes

  • I can’t post too much or I’ll annoy people

  • I don’t want to bother people

  • I need to post at a certain time

  • I don’t want to be salesy

  • What will my Great Aunt Elizabeth think if she sees this?

  • I don't know what to say

  • I've run out of content

  • Any sentence that includes the word “algorithm”

Thoughts to definitely think about your content:

  • Someone is waiting for my next post

  • Anything I post will work

  • Everything I create will be valuable to someone

  • I don’t want anyone to miss out on the amazing thing I’m offering

  • Someone checked to see if I had posted something the moment they woke up this morning

  • People LOVE what I say/create

  • People get excited when they see a notification from me

  • Far more people are connected to me than I realise

  • People are sending my content to their friends

  • I know exactly what to say

  • Everything I think about could be content

  • No one does what I do the way I do it

  • Woah, 6 likes?! That's a lot! Imagine if all of those people were in my living room! We’d have to borrow chairs from the neighbours!

EntrepreneurshipSarah Arnold-Hall