DO SOMETHING
IMPOSSIBLE
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Entrepreneurship
✔️ Blog every day for 2 years (July 21st, 2021)
✔️ Become my own boss full time (Sept 30th 2020)
✔️ Build a 6 figure/year business (April 30th, 2022)
⚪️ Build a 7 figure/year business
✔️ 1000 subscribers on YouTube (Dec 10th, 2021)
⚪️ 5000 subscribers on YouTube
✔️ Become a Certified High Performance Coach (Nov 16th 2018)
✔️ Coach an Olympic Athlete (June 1st, 2022)
Health
✔️ Do 20 push ups in a row (Oct, 2019)
✔️ Do 50 push ups in a row (Jan, 2020)
Adventure
✔️ Climb Mt Kilimanjaro (Sept, 2011)
✔️ Hike to Everest Base Camp (May, 2007)
✔️ Do a bungy jump (Jan, 2007)
Personal
✔️ Speak on stage (Nov 19th, 2022)
⚪️ Present a keynote
⚪️ Write a book
✔️ Get a Psychology degree (Oct 2017)
✔️ Dance in an on-stage Salsa Performance (May 18th, 2024)
⚪️ Do a breakdancing windmill
⚪️ Master the moonwalk
⚪️ Compete in a Salsa competition
✔️ Land a backflip on a trampoline (May 1st, 2025)
⚪️ Land a standing backflip
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Updated 4th Sept 2025
I just performed in a Salsa and Reggaeton show this weekend and it was the highlight of my year so far! I’m about to run a really amazing challenge called Achieve Any Goal in 3 Days, which I can’t wait for.
Goals I’m working on right now:
7 figure business
5000 subscribers on YouTube
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Hey! I’m Sarah.
I set goals to feel alive.
Sweaty palms.
Racing heart.
Can’t think of anything else.Combining my background in Psychology with my training as a High Performance Coach, I help ambitious entrepreneurs, creatives and athletes achieve their goals.
l created this blog to share behind-the-scenes of my own goals and help you push your limits. I'm creating what I wish existed for me to consume.
People often ask if I’ll climb Mt Everest like my parents did in the 90's (as depicted in the 2015 film, Everest).
While I’ve done a little bit of mountaineering (Kilimanjaro in 2011 and Everest Base Camp in 2007) what most people don’t know is that my late dad was also an entrepreneur. I feel most connected to him through our shared love of entrepreneurship and attempting the impossible in all areas of life.
Ready to do something impossible together?
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How to Stay Focused on Your Dream
8 (almost 9) steps to avoid distraction and stay on the path to your dream!
Yesterday I wrote about how to dream.
Today I want to talk about how to stay on the path to your dream and avoid distraction.
Write your dream down, in detail.
Create a vision board so you can visualise it every single day. Add it to your phone background, your computer, your fridge.
Turn your dream into action steps. Use the All It Takes Method.
Tell people about your dream. But don’t just tell that you have one – show them what you’re doing to get there. I didn’t tell people I wanted to do 100 push-ups – I told them I was committing to it and I showed up to share my plan. I’m halfway.
Know your why. Why do you want it? Remind yourself every day why this dream is important – not just to you, but to the people you will impact and benefit from accomplishing it.
Write your dreams down again, in detail again. Write them over and over and over. Keep it at the top of your mind.
Get a dream team. A group of people you trust to support you and keep you accountable. This is exactly what I created my membership Impossible Incubator for.
Pick your #1 most important dream and prioritize it over everything. Stephen Covey said, “The main thing is to the main thing, the main thing.”
And whatever you do, don’t forget ever about your dream – it might be your most important legacy.
How to Dream: Step by Step
The step by step process for dreaming up a spectacular, impossible, electrifying vision for your life.
How to dream up a spectacular, impossible, electrifying vision for your life.
1. On a bit of paper, write down your biggest vision.
2. Now ask yourself: “How am I playing small with this vision? “
3. Rewrite your vision, only bigger.
4. Then ask yourself, “If I had already reached that vision, what would be my big vision?”
5. Write that.
6. Don’t stop until you’re both breathless with heart-racing excitement and also feeling sick at the terrifying thought of how impossibly big your dream is.
Then give me a call.
Push Ups Update: FIFTY!
I officially hit 50 push ups!
I can’t believe I did 50 push ups. FIFTY! I've had a couple of rest days because I'm feeling a bit sore afterwards but I’m soooo stoked that I made it to 50! That's HALF WAY to my impossible goal of 100 push ups.
Feeling strong! 💪💪💪
One of the things I noticed was the moment I got to fifty, my identity shifted. Now I'm suddenly someone who can do 50 push ups. That makes me feel powerful! 100 doesn't seem so crazy any more. It feels... achievable?! I know there’s still a lot of effort to go, but how wild is that? I can actually see this happening.
The goal now is to shift my identity to someone who can already do 100 push ups BEFORE I reach 100.
Now that I am someone who can do 100 push ups, what do I do?
How do I train?
What do I eat?
What do I wear?
When do I workout?
What time do I sleep?
“Now that I am X what do I do?”
These are the questions I get to ask myself every single day.
The fastest way to become your ideal self is to act it.
How are you living into your ideal self right NOW?
Take OrganisAction
Don’t let your ideas be ideas.
Don’t let your ideas be ideas.
Writing out ideas or plans in a journal feels like productivity. It feels like we're getting things done. But if those ideas stay ideas, the activity is the exact opposite of productive: it's time wasting.
'Organized' is not synonymous with 'productive'.
You can have colour-coded folders and journals and planners filled to the brim, but unless action takes place, you're not actually progressing.
My friend Ashley Shapiro recently introduced me to a mashup word she coined: Organisaction.
Taking action during organisation.
Don't write a list of everything that needs to get done today.
Schedule the tasks into your calendar.
Set an actual meeting.
Hit send.
Whatever you do, get the ball rolling in the real world. Don’t let your ideas be ideas.
Take organisACTION.
Impossible Digest
I’ve just hit GO on the first ever weekly Impossible Digest!
I’ve just hit GO on my first ever weekly newsletter, Impossible Digest, which I set to do weekly in my February Goals blog. (This also happens to be my 200th daily blog post in a row!)
Since it’s the first weekly newsletter, I want to share with you here so you can get a taster of what will hopefully go on weekly for quite some time.
As these are screenshots of my email, check out the links:
My first push up progress vlog
Want to receive this newsletter? Subscribe below:
New York Without Sight
Would you still move to New York if you couldn’t see?
If you closed your eyes and when you opened them, you couldn’t see – would your dreams still be the same?
Would you still want to move to New York?
Would you still want that designer wardrobe?
Would you still want a million followers on Instagram?
This test always brings me back to my true desires.
Yes, I’d still move to New York. I’d move there for the people, the dancing, the music, the excitement, the food, the possibilities.
No, I wouldn’t that designer wardrobe. I’d want to wear things that made me feel comfortable and presentable, but you can say goodbye Gucci.
No, wouldn’t want a million followers on Instagram. In fact, I don’t even think I want that now, with my sight.
Why do we set the dreams we set? What’s it all for? What really matters? When you can’t see, it all comes into focus.
This scenario happened to a friend of mine, Tiffany. On the day of her thirty-second birthday, she woke up totally blind for absolutely no reason. Her priorities suddenly shifted massively, and her true dreams came into full focus. She wanted to be an entrepreneur (by the way, she sold $1.7 million in her first year in an e-commerce business, while totally blind).
Food tastes better with your eyes shut because it blocks our sense of sight, which takes up so much of our brain processing power. When we block out sight, we allow our other senses like taste to come to the surface.
When I close my eyes, New York is still delicious. Gucci is not.
The things your heart truly desires will be just as good without sight.
(Ditch the rest of your desires, they aren’t real).
Set Your Goals in the Heat of the Moment
Be bold now so you have to rise to the challenge later.
When you do something in the heat of the moment, you do it without thinking.
Usually, this is described as a bad thing. Yet when you’re setting goals, you don’t want to be thinking, you want to be feeling. Our brains try to rationalize things. They convince us there is no way that we are good enough/smart enough/good looking enough/talented enough to pursue that goal. But when you get into the heat of the moment, and you’re high on life, that is the best possible time to set a goal.
That feeling of being fully alive, passionate, and knowing your truth. That feeling when your full potential is so close you can taste it. That’s the best time to set goals. Not when you’re feeling a 4/10 happy, with a “realistic” view of the world.
Set your goals from your heart, in the heat of the moment when you’re feeling invincible and life feels full of possibility. Then later, your 4/10 self gets to rise to the challenge.
How I Became A Coach
The best thing I’ve ever done.
In 2018 before I left New Zealand to travel the world for six months, I felt totally lost. I had no idea what I wanted to do in my career (or more accurately, I had too many things to choose from – can’t I be a writer who hosts a TV show, scuba dives, has a therapy/interior design/breakdancing company AND is Miley Cyrus’s backup breakdancer? The answer is yes. But it’s tricky to be pulled in so many directions). For the last two years after I finished travelling, I’ve been living in England, and I can say without a doubt that I’ve found my calling: the Personal Development Industry.
It didn’t hit like lightning and there was no big epiphany. Just day by day, the quiet voice inside me got louder and louder until it was all I could hear. My mum suggested the book “High Performance Habits” by Brendon Burchard, and while I was travelling, I listened to it on audiobook – over and over. I was hooked. I chose to take a giant leap of faith and put my savings into a High Performance Coaching Certification in Arizona.
I had the wildest ride making it to the training. The world tested me again and again:
I was denied boarding on the plane because I didn’t know I needed an ESTA visa waiver.
I missed the flight and had to wait for my ESTA to come through. They said it would happen instantly – but it took eight hours. I was running out of time – I was going to miss the training.
The ESTA finally came through and I booked a new flight for $2000, on the spot ($2000 I didn’t have – I borrowed from my boyfriend Daniel, and he only had $15 left on his card to get the bus home).
That flight was immediately cancelled.
I needed to get from London to New Jersey, New Jersey to Arizona. The flight attendant said they could only get me to New York.
So I took it. And I planned to get a taxi across states.
I arrived at JFK, and got in the taxi.
We got on the motorway and the taxi driver was pulled over by the Police for speeding.
We’re sitting on the side of the road for 10 minutes, and the meter is still running, racking up the fee.
An hour-long taxi journey later, we arrived at New Jersey airport at 1am – the airport was completely closed. I asked for the fee to be dropped (putting my life in danger + charging me for sitting on the side of the road, I want a discount on my $150 taxi!).
The driver locked me in the car.
I wasn’t in a space to argue, so I paid the full amount and left, grateful to be safe.
I got my final flight and arrived to my certification two hours late with almost no sleep.
At every single roadblock, I thought, is this a sign that I’m not supposed to do this work?
No way. I wasn’t going to believe that. I knew it was really a test of my own character – to see how badly I wanted it, and what I was truly willing to do to get it.
The training turned out to be phenomenal, it was absolutely the right decision. I’ve never felt so fired up for life! I learned how to coach powerfully, how to transform people’s lives, and bonus, I completely got rid of my imposter syndrome.
If you’re thinking of becoming a coach feel free to send me a message I’m happy to answer any questions you have (it’s one of my favourite topics!).
How I choose my Impossible Goals
Imagine if Mount Everest was just a sub-goal on the way to your dream?
Yesterday I shared my 2020 goals with you, but I realised that I’ve never actually shared my goal-setting process outright. I used to set goals just like we’re taught in school: SMART goals.
S = specific
M = measurable
A = attainable
R = realistic
T = time-bound
Until one day I had a giant epiphany.
I was reading an article about my dad, who had climbed Everest 5 times. The article reminded me something I had forgotten: The first time he climbed Mount Everest, it wasn’t even his biggest goal. Everest was just a stepping stone in a much bigger goal he and his climbing partner had: to break the world record for the fastest ascent of the 7 summits (the highest mountain on every continent).
Can you imagine that? Having a goal so big that Mount Everest is a SUB-GOAL, just a stepping-stone on your path to your actual dream?
It properly blew my mind. Suddenly it all clicked: nobody ever changed the world with a realistic idea. We didn’t go to the moon or climb Everest or run a 4-minute mile because it was SMART. We did it because it was impossible.
That SMART framework was keeping me stuck. When you look at the world’s most successful people, the high performers of this world, they aren’t restricting themselves with SMART goals.
The world’s highest performers are setting – and achieving – impossible goals.
Ever since that day, I’ve been obsessed with high performance and figuring out what exactly it is that high performers do that enables them to set and achieve impossible goals. After studying high performers across every discipline I could find, I came up with a framework that I noticed all high performers were using.
Amplify, Simplify, Multiply.
I’ve just uploaded my Impossible Goal Setting Masterclass where I show you this exact formula for impossible goal setting. You don’t want to miss this! Check it out here:
My 2020 Goals
I’ve got 9 amazing goals for 2020, and I’m so excited to share them with you.
I’m so excited to share my official goals for 2020! I’m so pumped to push my limits even further this year.
Bring it on!
Get to 100 push ups in a row. This is my health-related goal, and is a representation of my desire to get into the best heath of my life in 2020.
Help 111 people achieve their impossible goals in my Impossible Incubator membership. This is my business-related goal. This membership has been in the works for almost a year, and it’s finally ready to go all in. It’s like personal training for your wildest dreams. 111 people seems like an impossible goal, which is exactly why I set it – I love a challenge!
Foster my relationships. Social connection is our #1 predictor of happiness. I want to create a stronger network of incredible people I can serve and bring value to, and who I can lean on too. I would like this goal to be more specific (because it’s not easy to determine when I would be able to say I’ve achieved that. Changes may come.)
Show up online every single day bringing value to my audience. Because the most important lesson I learned in 2019 is “If it matters, do it daily.”
Post on YouTube every single week. I’ve been half-heartedly pursuing YouTube for a year, and wishing I had done it for 10 years. I’m not letting another decade slip by without perusing video.
Start or join a contribution/volunteer project. I want to give more back to this world that shows me so much love and so many blessings!
Speak on stage. This one is to push me way out of my comfort zone and propel me forward.
Do a breakdancing Windmill. This has been on my to-do list since I was 15 years old. This year I’m doing it!
Start a Britney Spears Dance Aerobics Class. There’s actually nothing I can think of that could be more fun.
What are your goals for 2020? Leave them in the comments below!
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