How to Become the Most Valuable Person on the Internet

How to Become the Most Valuable Person on the Interent

Not the most popular. Not the most polished.

The most useful.

Whether you’re building a business, leading a team, or just showing up for the goals in your own life—what if you held yourself to that standard?

What if your free content, your advice, your presence, was more valuable than other people’s paid stuff?

That’s the bar I’ve set for myself.

And I challenge you to do the same.

Because when we raise the standard for the value we bring to the world, we all win.

What Being The Most Valuable Person on The Internet is NOT:

• Posting every day

• Making beautiful content

• Having a specific niche

What it IS:

• Solving actual problems for people

How to Be Valuable

Ask yourself: Will someone get a result from this?

A real result—tangible or intangible.
Like making their first $100.
Resisting texting their ex.
Feeling less anxious.
Finally getting clarity on what to do next.

If someone’s life looks different after consuming your content, you’re being valuable.

How to Be Hypervaluable

Where value solves a problem, hypervalue blows their mind while doing it.

And the simplest way to blow someone’s mind?

Surprise them.

In a world drowning in content, they’ve seen it all.

To stand out, you don’t need to be louder.

You need to be unexpected.

Enter: The Flip Formula

“You think it’s X, but it’s actually Y.”

That sentence underpins 99% of my content.

Examples:

• Value isn’t about helping. It’s about blowing someone’s mind.

• People don’t buy your expertise. They buy your energy.

Say what people believe, then flip it with something truer, deeper, or counterintuitive.

The Hypervalue Checklist:

1. Does it solve a problem?
   Not just talk about it. Not just define it. Actually solve it.

2. Will someone get an immediate result from this?
   More money this month. Less weight this week. Less anxiety today.
   Can they use it immediately to improve their life?

3. Is it surprising?
   If they’ve heard it before, they’ll ignore it.
   To blow people’s minds, you need to induce surprise.
   The best ideas are often old truths with a twist.

4. Have I broken it down like I’m being paid to explain it?
   I like to pretend my audience is paying me $100 a month to be on my email list. If someone paid you to consume what you’re producing for free, would it feel worth it?

5. Am overcomplicating it?
   As Coco Chanel said, “Before you leave the house, look in the mirror and take one thing off.” Don’t dress up your value in a silly hat. Deliver it simply.
   Ruthlessly cut anything non-essential.

How Much Should You Give Away for Free?

All of it.

Because the more you give, the more you’ll feel compelled to create.

Worried no one will pay if you give too much away?

The opposite is true.

The more generously you share, the more demand you generate.

And there’s no shortage of problems to solve. People will always want help.

So don’t hold back. Give your best stuff away.

That’s how you become the most valuable person on the internet.

How to Nail Your Messaging

“Sarah, your messaging is so good!”

Honestly, I don’t think about messaging.

I find people with problems and I try to solve them, visibly.

Great messaging comes from actively seeking problems to solve.

Instead of asking “What does my person need to hear?”

Ask yourself “Who has a problem I can solve for free, in front of other people?”

Don’t expend energy crafting your perfect “customer avatar” or working out which adjectives best represent your brand.

Find people. Solve their problems. Let others see it.

Stop Editing Yourself

I received a message from myself today:

Stop editing yourself.

I’m not talking about cutting up a video to make it easier to listen to, or chopping out some words from a paragraph to make it more readable.

I mean editing you.

Trying to show up a certain way. To control how you’re seen.

All that control is dimming your light.

To match an ideal you have about what the perfect creator is.

Who’s ideal is that anyway? Is it really yours?

It’s not perfection you’re after.

It’s freedom.

You don’t have to try hard to be free.

You simply have to stop trying so hard.

It’s in relaxing into your messy, unedited self that your light will shine the brightest.

Let yourself be effortlessly you.

Allow yourself to burst out of every seam and colour over the lines.

Let it all pour out of you. Watch how prolific you become.

Stop Optimising Your Life

If you’re not already making money, you don’t need a plan to scale your business.

If you’re not already posting on social media 7 days a week, you don’t need a content calendar.

If you’re not already going to the gym, you don’t need a workout schedule.

Stop trying to optimise what that hasn't been created yet.

Unless you’re already knee-deep in action, it’s just procrastination.

In the beginning, your job is just to create, make, sell, share, publish, send, post, write, or paint, without preparation.

When I blogged daily for two years, I never batched my content ahead of time. Not even once.

To this day, everything I create is made for the current deadline I’m facing.

Videos, blogs, podcasts, emails – none of it is done in advance.

Planning is an illusion. It’s a trick your brain plays on you to stay in motion without having to face the real work.

That’s why during the first coaching session with my clients, we make a simple, guaranteed plan for their goal.

Then we never, ever plan again.

No organising.
No prepping.
No templating.
No batching.
No strategising.

Only doing.