Amplify, Simplify, Multiply

Amplify your goals.

Simplify the plan to getting there.

Multiply the effort you put in.

Every single one of my ideas in goal setting fits into those three categories.

I live by it.

In 2017 I went on holiday to Bora Bora for a week – while I was a student.

Amplify the Goal ✅

My travel agent told me it would cost more than a trip to Europe (I'm on the other side of the world) and people only go there on their honeymoon, and there was no way I could afford it. Challenge accepted.

Simplify the Plan ✅

I created a list of 10 different ways to get there on a student budget.

Winning lotto was on the list 😂

And getting a job in Bora Bora was on the list.

And winning flights.

In the end, the simplest plan was to scour the internet for ridiculous deals.

I spent 3 weeks choosing the cheapest flights.

Multiply the Effort ✅

We had two pieces of carry-on luggage. One, we filled with clothes. The other, we filled with two-minute noodles. I'm 100% serious. We ate them for dinner every day to save money. (Hey – we were students, so we were used to it – and they taste a lot better when you’re lying on a beach in the south pacific).

We stalked google maps for local food options and found a corner shop that sold 30c baguettes.

We went in off-peak season.

We stayed in a normal hotel – on land, rather than over water. They don't advertise those, but if you're on a mission, you can find them. It was just as luxurious. And we saved $10,000.

So make your goal bigger.

Make it simpler.

Put in more effort.

So ridiculously worth it.

Chlöe Swarbrick is a Boss

Can we talk Chlöe Swarbrick for a second?

Here's what you need to know:

She's 26.

She's openly bisexual.

She's a woman.

She's a politician from a minority party.

And she just did something impossible:

She won the vote to be the MP of Auckland Central, one of the biggest electorates (aka: areas) in New Zealand.

She is leading the legalise cannabis movement, and is a climate activist.

Plus, in 2016, when she was 22 years old, she ran for Mayor of Auckland.

What a boss.

Feeling inspired, thanks Chlöe!

The Ultimate Impossible Goal

What is the most impossible goal of our time?

Climate Change.

But only for sure.

We need climate action, and we need it now.

There’s nothing more important. Without it, we can’t solve any of the other problems this world faces.

Things I’m doing in my small corner:

• Eating vegan (for 4 years now)

• Buying local

• Offsetting my carbon emissions when I fly

• Using public transport as much as possible (I don’t own a car)

• Being minimalist with my purchases

It’s not enough. But it’s a start. I’m ready to take on more as a collective. Stay tuned.

Setting The Right Goals

Harder.

Better.

Faster.

Stronger.

in the words of Daft Punk, that’s what I’m working on as an entrepreneur.

How do we take our impossible goals and go harder, better, faster, and stronger?

How do we create harder, better, faster, stronger goals in the first place?

Are we even setting the right goals?

Am I even setting the right goals?

Time for some realignment.

I Got In!

Ahh you guys I officially hit my biggest impossible goal yet!

I got into the 200k Mastermind.

Two months ago I was working on this goal – but I was trying to get accepted next year.

The requirements seemed so daunting.

And then at some point, I suddenly thought, why wait?

If it's impossible in one year, and it's impossible now, what's the difference?

I could just do it now.

And it has tested me on a whole new level.

I've never had to show up with this much conviction and certainty that I could do something I had ZERO evidence I could do.

But I didn't want to have to tell you that I didn't make it.

I wanted to walk my talk: to show up every day even when it sucked, to commit the result and to never ever give up.

(Do you know how excruciatingly motivating it is to run a Facebook group based purely on achieving impossible goals? It's the best kick in the booty you'll ever get I HAD to do it. I'd told you all I was going to).

So not a day went by in the last two months where I didn't do something to move closer to the goal. Even if that was visualizing, journaling or planning.

And I cried. And I stressed. And I took messy, imperfect actions. I make several big mistakes.

But I also had SO much support. Incredible people in my offline life, my coaches, my Facebook group, and my own clients rooting for me. Thank you all SO much. I wouldn't be here without you.

The most important lesson I learned in the last two months:

When things don't work, it's not a sign to stop – it's a test to see if you want it bad enough to keep going. It's a chance for you to show up as the person you've always wanted to be.

Other thoughts that helped me:

1. It's already DONE.

2. What creative solutions have I not thought of yet?

3. If I had 24 hours left, what would I do?

4. There is always another way.

If there's one thing I believe now more than ever: we are all capable of doing impossible things.

November 2020 Goals

1. Get all the systems in my business sorted. In the last 2 months, I've taken on 16 new clients, and my business has absolutely boomed (which if you've been following my journey is super exciting – until earlier this year, I spent 2 years not making it work before I got here). As a result, my systems and processes are no longer sufficient. Time to create some new ones and get my business in order!

2. Do my physio exercises 3x a day. Last month I finally saw some improvement after almost an entire year of shoulder pain. This month, I'm ready to go to the next level and make my shoulder pain significantly reduce – or even recover. This is going to require some serious discipline from my brain.

3. Go to bed by 12am every night. This is going to be the biggest challenge of all. I am a real night owl, and I find it super tricky to switch off (especially if my brain gets hold of an idea, then forget about sleeping, I'll be up all night). But I'm determined to get a better hold of my sleep so I can perform at my best each day.

What are your November goals? Let me know in the comments by clicking the title of this post!

October 2020 Goals Review

1. Focus even more on what matters. CHECK ✅

I cut out YouTube for most of this month, because I realised that it was going to take time away from my most important goals. This was a learning lesson this month: If you want to do something impossible, you have to put your all into it. Anything that could potentially take time away from it can't be done.

2. Meet the requirements to join the business mastermind I want to be in. CHECK ✅ This was the biggest goal I've ever had to achieve. I wasn't going to apply for the mastermind for another entire YEAR – the requirements are intense You have to have signed a certain number of clients/made a certain number of $ in 12 month period. When I set this goal I didn't take into account that I won't technically be accepted until November because they don't open applications until November 2nd. BUT the work had to be done in October. I did the work. I'm ready to apply. 14 hours until applications open. Watch this space.

3. Making actual progress on my shoulder healing. CHECK ✅

I am literally jumping with JOY that I am making progress. I've been doing some new nerve exercises and I'm finally noticing a subtle difference. I've got a long way to go, but I haven't had shoulder pain for four days now. That's a HUGE win.

4. Reading a book or watching Netflix in the evenings. CHECK ✅
I read Happier at Home and The Defining Decade, and watched Breaking Bad, The Last Dance, the NZ elections, Grace and Frankie, David Attenborough and I think a bunch of other things I've forgotten! The goal was to chill and enjoy company with my family in the evenings instead of #workworkwork – and I count that as a success!

The Last Minute

It's almost the end of the month and I recently got criticised on Instagram for always pushing to hit my goals at the last minute.

Someone said to me “This is a bit of a running theme for you. l appreciate your last-minute efforts but maybe there’s something to improve in your system.”

Nope.

Because guess what?

If you hit your goal three weeks early, you didn’t set a big enough goal.

Recently my client record-breaking client Matheson told me, “If I think I’m going to hit my goal in advance, I make it harder.”

Yup.

You can't know what you're actually capable of until the last minute.

So why not push yourself to your absolute limit and find out?

I learned this from my dad and his climbing partner.

They set a goal to climb the 7 summits in 7 months – the fastest record ever at the time.

(7 summits = the highest mountain on each continent)

They started with Everest in May and ended with Antarctica's Vinson Massif in December.

They achieved their goal – with six hours to spare.

Six.

So don't be afraid to make bold moves at the last minute.

Nothing impossible was ever done early.

Getting into Forbes

Today I want to celebrate my amazing client Erin Drummer for getting into Forbes this week!

Erin is an elopement photographer and she got interviewed for an adventure piece linking to her website.

In our coaching session last week, Erin told me she'd love to be in major publications to grow her business.

We created a plan, but I had no idea how quickly she would implement it.

It didn't take years.

It took one email.

Now anyone who reads that Forbes article can find her website and book her services.

Erin, you're an actual BOSS.

What if like Erin, you're just ONE email away from getting into Forbes?

What if your impossible goal is just sitting there, waiting for you to come and get it?

Your impossible goal is available to you, right now.

You just have to decide you're going to do what it takes to get it.

It doesn't matter if you want to hit 20k on Instagram, get in Forbes or start a book shop.

It's so much closer than you think.

Read the Forbes article here.

Check out Erin’s website and Instagram.

Sprint

We’re almost at the end of October.

Even if you walked part of the month, I dare you to sprint this last bit to the end.

Finish strong. That’s my challenge to myself.

It already feels SO good.