DO SOMETHING
IMPOSSIBLE
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Entrepreneurship
✔️ Blog every day for 2 years (July 21st, 2021)
✔️ Become my own boss full time (Sept 30th 2020)
✔️ Build a 6 figure/year business (April 30th, 2022)
⚪️ Build a 7 figure/year business
✔️ 1000 subscribers on YouTube (Dec 10th, 2021)
⚪️ 5000 subscribers on YouTube
✔️ Become a Certified High Performance Coach (Nov 16th 2018)
✔️ Coach an Olympic Athlete (June 1st, 2022)
Health
✔️ Do 20 push ups in a row (Oct, 2019)
✔️ Do 50 push ups in a row (Jan, 2020)
Adventure
✔️ Climb Mt Kilimanjaro (Sept, 2011)
✔️ Hike to Everest Base Camp (May, 2007)
✔️ Do a bungy jump (Jan, 2007)
Personal
✔️ Speak on stage (Nov 19th, 2022)
⚪️ Present a keynote
⚪️ Write a book
✔️ Get a Psychology degree (Oct 2017)
✔️ Dance in an on-stage Salsa Performance (May 18th, 2024)
⚪️ Do a breakdancing windmill
⚪️ Master the moonwalk
⚪️ Compete in a Salsa competition
✔️ Land a backflip on a trampoline (May 1st, 2025)
⚪️ Land a standing backflip
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Updated 4th Sept 2025
I just performed in a Salsa and Reggaeton show this weekend and it was the highlight of my year so far! I’m about to run a really amazing challenge called Achieve Any Goal in 3 Days, which I can’t wait for.
Goals I’m working on right now:
7 figure business
5000 subscribers on YouTube
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Hey! I’m Sarah.
I set goals to feel alive.
Sweaty palms.
Racing heart.
Can’t think of anything else.Combining my background in Psychology with my training as a High Performance Coach, I help ambitious entrepreneurs, creatives and athletes achieve their goals.
l created this blog to share behind-the-scenes of my own goals and help you push your limits. I'm creating what I wish existed for me to consume.
People often ask if I’ll climb Mt Everest like my parents did in the 90's (as depicted in the 2015 film, Everest).
While I’ve done a little bit of mountaineering (Kilimanjaro in 2011 and Everest Base Camp in 2007) what most people don’t know is that my late dad was also an entrepreneur. I feel most connected to him through our shared love of entrepreneurship and attempting the impossible in all areas of life.
Ready to do something impossible together?
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You don't have to justify your ambition to anybody
Be unapologetic about your ambition.
Today is the beginning of a new decade. Your ambitions are set high and you know you’re going to change your life this year. That’s incredible.
When you set your ambitions high people are going to start asking WHY.
“Why would you want to do that?” or “Why are you being so greedy?” or “Why are you being so unrealistic?”
But guess what? You don’t have to justify your ambition to anybody.
You don’t need to justify your ambition for a lot of money with “I’ll give so much away!” or your ambition to lose weight with “I’m not doing it to look good, only to be healthy!” or your ambition to be a famous singer with “I’m only it in for the art.”
You can just say:
“I want to make a million dollars.” FULL STOP.
”I want to lose 30 pounds.” FULL STOP.
”I want to get a housekeeper.” FULL STOP.
”I want to start a business.” FULL STOP.
”I want to win an Oscar.” FULL STOP.
”I want to go to the Olympics.” FULL STOP.
Be unapologetic about your ambition. Ambitious people change the world.
December Goals Review
I was on the ball every day this month!
Hello beautiful people! It’s the last day of 2019, can you believe it?
It’s time for a review of my December goals:
I will easily get to 50 push ups in a row by December 31st, 2019.
SO. CLOSE. I got all the way to 40 before I sprained my wrist and then came down with an illness and spent the last 3 days of the year in bed (when I was supposed to be getting from 40-50 push ups). I’m still going to keep going as soon as I’m fully recovered and get back on track. Persistence, whatever it takes!
I will easily put on an online workshop by December 31st, 2019.
DONE. I worked on it almost every single day, even if it was just for 5 minutes. One of my biggest takeaways from 2019 (and my new motto) “If it matters, do it daily.” And it worked, I got it done!
Introducing… my Impossible Goal Setting Masterclass! Check it out here!
I will easily meditate without guided audio every day of December, 2019.
DONE. This one was harder than I thought because I’m used to doing guided meditations. It felt good to get back to just breathing. However, I think my optimum is switching between the two depending on my need that day.
The reason I believe this month was so much more successful than last month (where I didn’t achieve ANY of my goals!) is that I set goals that were exciting and felt slightly scary. It kept me on the ball, and never too relaxed about achieving them. Importantly, I had to think about each of them every single day. As Brendon Burchard says “Touch your dream every day.”
Looking forward to sharing my 2020 goals with you soon.
Happy New Years Eve everyone, thanks for making 2019 amazing, and I can’t wait to serve with you in 2020.
Why you aren't achieving your goals
Boring goals yield boring results.
Are your goals spectacular, impossible and electrifying?
If not, don’t even bother. Boring goals yield boring results.
It’s why we can’t get ourselves to the gym 3 times a week, but we can climb Mount Kilimanjaro.
It’s why we can’t stay consistent on Linked-In but we can have six-figure launches.
You’ve got to be inspired by your goals.
Before you set your goal in stone, ask these three questions:
Is it spectacular? (Is it going to change your life?)
Is it impossible? (Does it feel like it’s beyond your current capability?)
Is it electrifying? (Does it make your whole body pump with excitement?)
Now you’ve got a goal worth pursuing.
How to change your habits
You donate to the gym every January.
You donate to the gym every January.
I’m usually all for philanthropy, but this pesky habit needs to change. You know it does.
How come some people stick to their habits more easily that you?
At the core of our habits are expectations.
But why do we struggle to meet those expectations? (Ahem, actually going to the gym).
The brilliant Gretchen Rubin, author and habit zealot, developed a framework for understanding why we struggle with expectations and solved the puzzle for how to hack them.
The framework categorises people into one of four tendencies: Upholder, Questioner, Obliger, and Rebel.
If we understand our tendency, we can form habits much more easily.
There are two different types of expectations:
Inner expectations (expectations we impose on ourselves)
Outer expectations (expectations others impose on us)
Upholders respond readily to inner and outer expectations. They are easily able to follow through with their own expectations, as well as the expectations of others. E.g. They go to the gym because they expect it of themselves and because they don't want to let their gym buddy down.
Questioners respond readily to inner expectations but resist outer expectations. They question an outer expectation, and will usually only follow through with an outer expectation if it matches an inner expectation. They go to the gym because they've decided it makes sense to go.
Obligers respond readily to outer expectations but resist inner expectations. They oblige other people but struggle to commit to their own expectations. They go to the gym because they don't want to let their gym buddy down.
Rebels resist both inner and outer expectations. They don't like to be bound or to bind themselves; they want to do what they want to do - in their own way and on their own timeframe. They go to the gym because they feel like it, and won't go if someone expects them to (even if that someone is themselves!).
How to use your tendency to change your habits:
If you're an upholder dealing with burn out: take a leaf out of the questioners handbook and question why things need to get done. Is it reeeally necessary for you to do everything on your to-do list?
If you're a questioner struggling to meet outer expectations: Turn them into inner expectations (I will help my husband because if he's happy, it will make my life easier!).
If you're an obliger struggling to meet inner expectations: turn inner expectations into outer expectations. Have a gym buddy you can't let down. One word: accountability!
If you're a rebel struggling to meet inner or outer expectations: set yourself a challenge. People think you can't tone up? You'll show them! There's a reason the saying is "a rebel with a cause" and not "a rebel with an expectation."
Not sure which tendency you are? Take the quiz here!
How to crush it even when you’re exhausted
If you’ve been running yourself into the ground for your dream, you’ve been doing it wrong.
If you’ve been running yourself into the ground for your dream, you’ve been doing it wrong. I know this because I’ve run myself into the ground more times than I care to admit.
Trying to do #allthethings feels amazing in the beginning when you’re so productive. Waking up at 5am, going to the gym, working hard, starting a side hustle, working towards your dreams, following through on your commitments... but if you’re not careful, it can get a bit intense – no time for anything, always behind schedule, sleep deprivation and sickness.
However, I’m not here to tell you about “balance”. Balance is just a sophisticated way of saying half-hearted. I believe in going all-in on your dreams. So instead, here’s my solution: Set your ONE THING priority.
What is the one thing you are focusing on in 2020?
What is the one thing you are focusing on today?
If absolutely nothing else gets done, what is the one thing that will propel you forward towards your dream?
For me, that’s showing up online, every single day. If I show up and add tremendous value, I’m working towards my goal of building my coaching practice.
Let me know what your ONE thing is that will propel you towards your dreams in the comments!
What Would Elle Woods Do?
Elle Woods is an unapologetically confident, positive person who knows she can handle anything.
Tonight I watched Legally Blonde for beyond the 15th time (I can quote almost every line, anyone else?!).
Apart from being a funny comedy, Legally Blonde has got an absolutely kick-ass lead role.
Elle Woods is an unapologetically confident, positive person who knows she can handle anything. It doesn’t matter what is thrown her way, she has the self-belief we could all use.
My phone screensaver has been set with this saying “What would Elle Woods do?” for the last few months and as silly as it might sound, I genuinely believe I’m happier. When I choose to take on the identify of Elle Woods in any situation, the decisions I need to make become clear and the way I need to show up is immediately apparent.
It’s essentially a short cut to asking yourself, “How could I be a more positive, loving, kind, gregarious, unstoppable, confident person in this situation?”
I challenge you to set it as your screensaver and see what difference it makes!
Even when you don't want to
Do it anyway.
Do the thing you said you’d do even when you don’t want to.
When it’s 1am and you don’t feel like it.
When you just feel like skipping a day.
Do it anyway.
Every damn day.
Giftless Christmas
We started a new tradition this year: no presents.
Happy Holidays everyone, no matter what you celebrate! We celebrated Christmas today with my cousins in London, and I wanted to share a new tradition we started: games instead of presents.
I love a gift as much as the next person, and I am not hating on gifts at all. The reason we chose to do no gifts this year is that last year, we all ended up buying each other the same things – pens, pencils, socks… from the same shop. We all went to a “gift shop” and bought things we felt like we had to buy.
I love gift giving when I find a brilliant gift and think YES! I know someone who would absolutely love this. It’s not their birthday or a holiday, but it doesn’t matter, I’ll give it to them anyway. But I don’t like obligatory gift-giving. I find it stressful, unnecessary and wasteful to consume things just for the sake of it.
So this year, instead of giving gifts, we all played games as our gifts to each other. We did Charades, Celebrity Heads Up, and our new tradition: Secret Santa Portraits. Everyone picks a name from a hat, and then you have to paint that person. Then we mix all the paintings up, and each person has to guess who painted them. Do you like the one my cousin painted of me? 😂
Now we’re all snuggled up together on the couch watching Lord of the Rings (again).
No one even mentioned presents, and no one felt left out. We had the most brilliant time, eating and playing games, without the pressure.
Happy Holidays, everyone!
Found Until Proven Lost
Just like innocent until proven guilty.
In the last week I’ve watched several people freak out because they think they’ve lost an item, only to find out it was exactly where they’d put it, or somewhere hiding under something close to them.
And yet every time, panic sets in. “I’ve lost my phone!” we proclaim, the moment we’ve patted ourselves down and checked in barely two different places.
We get hyper-stressed before we even know if it’s actually lost.
That’s why I want to suggest a different solution: don’t panic until you know it’s lost.
Just like in a court of law, where a defendant is innocent until proven guilty, I function under this rule: the item is found until proven lost.
Because 99 times out of 100, the item isn’t gone. But when you set yourself into panic mode, you don’t think straight, and you can’t search for it properly. We’ve all been in the position where we’re so set on an item being “lost” that we can’t see we’re already holding it in our own hand or staring at it right in front of us.
Your new mantra: Found Until Proven Lost.
Will achieving your goals make you happier?
It’s all about the process.
Something I hear a lot is “It’s superficial to set goals. You won’t be any happier with a fancy car or house or when you lose weight, so why try?”
Nah uh, honey! It’s true that your capacity for happiness isn’t going to increase when you reach a specific goal. You won’t suddenly have the ability to feel better when you have a new house. Your capacity for happiness is already at its peak.
You also won’t necessarily feel happier just by having achieved something or owning something new.
However, an essential ingredient for happiness is growth (according to theories in positive psychology), and goals give you the opportunity to grow, and therefore be happy along the way.
You won’t be happier THERE than you are HERE. But because having goals forces you to grow, working towards goals will make you happier NOW.
That means setting a THERE and working towards it is essential to being happy NOW.
Short version: The pursuit of the goal will make you happier, not the achievement of the goal.
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