DO SOMETHING
IMPOSSIBLE
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Entrepreneurship
✔️ Blog every day for 2 years (July 21st, 2021)
✔️ Become my own boss full time (Sept 30th 2020)
✔️ Build a 6 figure/year business (April 30th, 2022)
⚪️ Build a 7 figure/year business
✔️ 1000 subscribers on YouTube (Dec 10th, 2021)
⚪️ 5000 subscribers on YouTube
✔️ Become a Certified High Performance Coach (Nov 16th 2018)
✔️ Coach an Olympic Athlete (June 1st, 2022)
Health
✔️ Do 20 push ups in a row (Oct, 2019)
✔️ Do 50 push ups in a row (Jan, 2020)
Adventure
✔️ Climb Mt Kilimanjaro (Sept, 2011)
✔️ Hike to Everest Base Camp (May, 2007)
✔️ Do a bungy jump (Jan, 2007)
Personal
✔️ Speak on stage (Nov 19th, 2022)
⚪️ Present a keynote
⚪️ Write a book
✔️ Get a Psychology degree (Oct 2017)
✔️ Dance in an on-stage Salsa Performance (May 18th, 2024)
⚪️ Do a breakdancing windmill
⚪️ Master the moonwalk
⚪️ Compete in a Salsa competition
✔️ Land a backflip on a trampoline (May 1st, 2025)
⚪️ Land a standing backflip
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Updated 4th Sept 2025
I just performed in a Salsa and Reggaeton show this weekend and it was the highlight of my year so far! I’m about to run a really amazing challenge called Achieve Any Goal in 3 Days, which I can’t wait for.
Goals I’m working on right now:
7 figure business
5000 subscribers on YouTube
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Hey! I’m Sarah.
I set goals to feel alive.
Sweaty palms.
Racing heart.
Can’t think of anything else.Combining my background in Psychology with my training as a High Performance Coach, I help ambitious entrepreneurs, creatives and athletes achieve their goals.
l created this blog to share behind-the-scenes of my own goals and help you push your limits. I'm creating what I wish existed for me to consume.
People often ask if I’ll climb Mt Everest like my parents did in the 90's (as depicted in the 2015 film, Everest).
While I’ve done a little bit of mountaineering (Kilimanjaro in 2011 and Everest Base Camp in 2007) what most people don’t know is that my late dad was also an entrepreneur. I feel most connected to him through our shared love of entrepreneurship and attempting the impossible in all areas of life.
Ready to do something impossible together?
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The Club
I don't just want to achieve all my goals.
I want to be THE KIND OF PERSON who achieves all their goals.
In my mind, there's a club.
And Michael Jordan is in it. And Steve Jobs. And Anna Wintour. And Lady Gaga.
It's the "I'm so damn good at what I do it's a whole other level you can't even explain" club.
And I want into that club.
Not for fame or accolades – I mean, no one else will even know I'm in it.
I want in because I want to know at the end of my life that I pushed myself to my full potential, and then some.
Who's coming?
Embrace The Hot Mess
My success philosophy is not about a perfectly executed plan, but about embracing being a total hot mess.
For example, one of my goals in July is to hit 600 subscribers (and I started on 487 at the beginning of the month).
Yesterday I had 92 left to go, with 13 days left of July. That means I need just over 7 people per day.
I could have thought about SEO, and click-through rate, and hashtags, and other technical jargon.
But I realized that since I don’t have any of those skills right now (and I don’t have a clue how I’ve got any of my previous subscribers), I would have to get creative.
I made an epipahny list (a game where I keep coming up with solutions until I have an epiphany).
Go knocking door to door in my neighborhood and just ask people to subscribe
Post on my private Facebook profile asking for subscribers
Message all of my friends individually and ask them to subscribe
Go out in public, like to the mall, and straight-up ask people to subscribe
Offer a promotion exchange (you share my channel, I’ll share yours)
Pay for ads
Make my own YouTube support group on Facebook
Ask my sister to share with her Snapchat following
Reach out to our local newspaper and get a story printed
Go to a networking event and connect with lots of new people
I decided to start with number 3, then number 5 and now number 8.
So far, in the last 24 hours, I’m up by 8 subscribers. Not bad, considering my goal was to hit 7 per day.
These solutions aren’t long term solutions to growing my YouTube channel. But what they are, is a creative way for me to solve my problem right now. As my channel grows, I will likely use more traditional, effective methods of growth. But I’m not there yet. So for now, just doing something is good enough.
That’s got to be one of the biggest mental shifts that I’ve made when it comes to achieving my goals: that in the beginning, you just have to fly by the seat of your pants and be a total hot mess.
You can do all the fancy techniques later.
Right now, you just have to get out there and DO SOMETHING.
(P.S. help me be the hot mess & subscribe to my channel here!)
Books I Want To Read
I thought about doing a book review today, but I realised I’m not feeling especially inspired by one particular book at the moment – what I really want is to read more amazing books.
So here’s a list of all the books I’m SO keen to read (and WILL read) in the future:
Grant Cardone – The 10X Rule
Derek Sivers – Your Music & People
Stacey Boehman – The Consultation Code
Russell Brunson – Traffic Secrets
Gretchen Rubin – Happier at Home
Got a recommendation for me? Click the form below!
How to Get the Most Out of Coaching
One of the questions I’ve been asking myself is how I can get the most out of working with my coach.
And recently I’ve realized the key is to go beyond doing what they say.
Yes, do what they say – but also, do what they do.
They won’t tell you this part. They won’t mention the things that are just so obvious to them. What time they get up, what beliefs they hold, what mindset they’re working on.
I’ve been working on actually reading the books my coach recommends.
Following her coaches.
Asking myself, “what would my coach do in this situation?”
My coach/mentor Stacey Boehman is phenomenal. And I will do anything she says.
She personally told me to stop focusing on my membership site until I have fully booked out my one-on-one coaching.
So in May, I stopped offering my Impossible Incubator membership (maybe one day it will come back – but not yet).
I will do whatever she says. I will read whatever she reads. I will do whatever she does.
I’m working on squeezing every last drop of goodness out of working with my coach. Because I know that is the way to uplevel like crazy.
Sacrifice
Yesterday I got invited to do something impossible: canoe across Canada.
7000 Kilometres.
5 months.
4 people.
2 canoes.
Filming a documentary.
How epic would that actually be?! Can you imagine how hard I would have to push myself? The feeling of completing something that far out of my comfort zone would be amazing.
I almost said yes. I mean, come on. Canoeing across Canada would be epic, and definitely give me some street cred. The FOMO is real.
But you know what the real fear of missing out is?
The fear of missing out on the goals I have already set for myself.
I would have to put my own impossible goals on the back burner.
And I committed to my goals no matter what.
✅ Climb Kilimanjaro
✅ Meditate daily for 365 days
✅ Become my own boss
➡️ 100 push ups (50 currently)
➡️ 100k on YouTube (500 currently)
➡️ TED talk
➡️ Run a tropical retreat
➡️ Blog for 730 days in a row
➡️ Do a breakdancing Windmill (I can do half)
➡️ Build a million dollar business
➡️ Start a video interview series
So while the canoeing team meet today to plan their adventure, I took tiny action towards my impossible list.
Because my goals are non-negotiable.
I hit 500 YouTube Subscribers!
One of my Impossible Goals is to hit 100k on Youtube, and I just hit 500 today, woohoo!
Only 200x that and I'm at my goal. I can do that, right?
What result do I want?
100k on YouTube
Who do I need to BE to get that result?
The most valuable content creator ever
Now that I am the most valuable content creator ever, what do I do?
I constantly ask myself, "How could I add more value?" and "How can I add more value than anyone else?"
I spend time understanding the YouTube algorithm
I join YouTube courses to improve my content
I listen to the feedback I get from viewers & really listen
I think outside the box and come up with creative ways to get more viewers & subscribers
I post videos CONSISTENTLY every week, sometimes twice or three times a week
Who do you need to be to get the result you want? ️
Facebook Friends IRL
This is Nicole.
She’s one of my most favourite people in the entire world.
I found her in a Facebook Group two years ago.
Not my own Facebook Group.
Just a totally random one.
Now we talk on the phone or by text almost every day.
Today, we met for the third time in person.
She’s a soul coach.
She’s amazing.
Connect with her here.
We Hit 1000!
Woohoo! After 3.5 months, we hit 1000 members in my Impossible Girls Facebook Group! I’m so excited and incredibly grateful for the community that we girls have built together.
Every single day, I connect with like-minded, motivated women, going after their goals and dreams with massive strength. Some of the conversations that happen in this group are WILDLY motivating. We’re solving each other’s challenges, sharing our wins, and standing strong together when things are tough.
I couldn’t be prouder of this amazing community.
10,000, we’re coming for you.
The Next Adventure
I’m currently in the process of moving from New Plymouth (where I was staying during quarantine) to Nelson (where my family are). We will likely only be staying for a few months, but it’s still a totally bizarre feeling to be moving again.
Only 4 months ago I packed up my life in England and moved back to New Zealand.
And in that time, so much has changed:
My business officially went full-time (I’ve been location independent for a long time, but I’m no longer doing anything for anyone else, like any freelancing).
I signed 6 new clients.
I experienced New Zealand “winter” again (there are parts of NZ that are certainly cold and snowy, but the parts I’ve been in have been so mild compared with England, and I LOVE it).
I started my Facebook Group, Impossible Girls, and grew it to 996 members (as of today).
I lived in hardcore quarantine for two weeks, having my meals slipped under the door, and then after that, isolation with our house bubble for many more weeks.
I got a puppy called Alfie (okay, fine, she’s not technically my puppy but I got to live with her for 3 weeks so that counts, right?).
I love to see my life as a series of adventures. Living in Nelson will be the next one. And then, who knows? Maybe Wellington? Maybe van life? Maybe something totally unexpected. But it is an adventure, and I’m excited to see what it brings (and what I decide to bring to it!).
Why You Don't Need Millions (or even hundreds) of Followers
I was on the phone to one of my close friends, and fellow high performance coach, Lukas Kramer, today when he blew my mind.
He told me his latest YouTube video only had three views after 5 days.
But one of those views was from Damon Willis, the man that Brendon Burchard introduced onto his stage as “the best salesman for coaching in the world with over half a BILLION dollars in sales under his belt.”
I know this is true because Damon sent Lukas’ mentor an image of him watching it.
So while Lukas doesn’t have millions of followers, the people who are in his network are high caliber, highly influential people. Lukas has mastered the art creating relationships. His videos don’t go out to millions of people. But they get to the right people.
What if instead of worrying about the quantity of followers, we started worrying about the quality?
Why get millions of views when one view from the right person can change everything?
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