DO SOMETHING
IMPOSSIBLE
-
Entrepreneurship
✔️ Blog every day for 2 years (July 21st, 2021)
✔️ Become my own boss full time (Sept 30th 2020)
✔️ Build a 6 figure/year business (April 30th, 2022)
⚪️ Build a 7 figure/year business
✔️ 1000 subscribers on YouTube (Dec 10th, 2021)
⚪️ 5000 subscribers on YouTube
✔️ Become a Certified High Performance Coach (Nov 16th 2018)
✔️ Coach an Olympic Athlete (June 1st, 2022)
Health
✔️ Do 20 push ups in a row (Oct, 2019)
✔️ Do 50 push ups in a row (Jan, 2020)
Adventure
✔️ Climb Mt Kilimanjaro (Sept, 2011)
✔️ Hike to Everest Base Camp (May, 2007)
✔️ Do a bungy jump (Jan, 2007)
Personal
✔️ Speak on stage (Nov 19th, 2022)
⚪️ Present a keynote
⚪️ Write a book
✔️ Get a Psychology degree (Oct 2017)
✔️ Dance in an on-stage Salsa Performance (May 18th, 2024)
⚪️ Do a breakdancing windmill
⚪️ Master the moonwalk
⚪️ Compete in a Salsa competition
✔️ Land a backflip on a trampoline (May 1st, 2025)
⚪️ Land a standing backflip
-
Updated 4th Sept 2025
I just performed in a Salsa and Reggaeton show this weekend and it was the highlight of my year so far! I’m about to run a really amazing challenge called Achieve Any Goal in 3 Days, which I can’t wait for.
Goals I’m working on right now:
7 figure business
5000 subscribers on YouTube
-
Hey! I’m Sarah.
I set goals to feel alive.
Sweaty palms.
Racing heart.
Can’t think of anything else.Combining my background in Psychology with my training as a High Performance Coach, I help ambitious entrepreneurs, creatives and athletes achieve their goals.
l created this blog to share behind-the-scenes of my own goals and help you push your limits. I'm creating what I wish existed for me to consume.
People often ask if I’ll climb Mt Everest like my parents did in the 90's (as depicted in the 2015 film, Everest).
While I’ve done a little bit of mountaineering (Kilimanjaro in 2011 and Everest Base Camp in 2007) what most people don’t know is that my late dad was also an entrepreneur. I feel most connected to him through our shared love of entrepreneurship and attempting the impossible in all areas of life.
Ready to do something impossible together?
Get motivation delivered to your inbox:
MY BLOG
Archive
- December 2025
- August 2025
- July 2025
- June 2025
- March 2025
- February 2025
- November 2024
- September 2024
- August 2024
- July 2024
- June 2024
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
Life Update: Moving Cities
This week, my partner and I signed to rent an apartment in Wellington, New Zealand. Woot woot! #Celebrate!
(It’s like, a ridiculously hot market right now so to get an apartment we actually like is a huge triumph!)
When COVID hit England, we immediately headed home to New Zealand, and we’ve been living in various parts of the country since then. But our ultimate plan was always to move back to Wellington (where we lived and studied at University before moving to Brighton, England).
It’s been almost three whole years since we left (almost as long as we lived there!) and we’re both SO excited to head back and begin a new chapter in Wellington.
Watch this space!
How To Know If You'll Hit Your Goal
I can always tell if someone is going to hit their goal – even if they haven’t said what their goal is.
Because achieving your goal has literally nothing to do with the goal itself.
It’s purely about the way you’re pursuing it.
There are only 3 steps to achieving any goal (even an impossible one).
Create a simple plan
Actually do the things in the plan
Manage your thoughts about it
It doesn’t matter if your goal is to start a business or write a book or create a new client – if one of these steps is missing, it’s going to stop you right in your tracks.
And I see this all the time – passionate people, with all the motivation in the world, and somehow they’re still stuck.
Because their plan is too complicated.
And they’re not actually doing the things they know they should be doing.
And they’re freaking out over any obstacle that shows up.
These three steps might seem simple, but my clients would agree – nothing has been more important to their success.
It’s how my client Keira opened a book shop in 9 weeks.
And how my client Katrin’s program completely sold out on her first launch.
And how my client Niamh signed a celebrity client.
And how my client Nancy became a digital nomad and moved to Colombia.
And how I grew an audience of over 24,000 people and became my own boss.
If you’re serious about hitting your goal, your job is to spend all of your energy focused on nailing these three steps – and zero energy on anything that takes you away from them.
Create a simple plan
Actually do the things in the plan
Manage your thoughts about it
Throw out the rest.
February 2021 Goals
There are 28 days in this month.
Because this year I set my goals out Quarterly, I already have a rough idea of what I need to do this month.
Get more photos done with the lovely Aimee Jules Photography (to move closer to my goal of up-leveling my photos and graphics).
Helpful thought: Making time for this is a priority to me.Listen/watch Tony Robbins’ Ultimate Relationship Program with my boyfriend, Daniel (he has been away for most of January so we haven’t had a chance to do the work together yet!). I also just realized it’s Valentine’s month so it fits perfectly.
Helpful thought: This gets to be so fun!Do 4 Livestreams
I LOVE doing Livestreams because I always feel so much more connected to the Impossible Girls. but I always forget to do them/don’t make them a priority. This month, that’s changing!
Helpful thought: There’s someone out there right now who needs to hear my message.Journaling on this one question, every single time I create content: How can I put out the most valuable content on the internet today? It’s really important to me that this group is a place where women can come and actually get support for their goals. This is my favourite place to hang out online, and I want to keep it that way! :)
Helpful thought: One piece of content could change someone’s life.Finish re-reading my favourite book of all time, The 9 Secrets of Women Who Get What They Want by Kate White (it’s the book that sparked my goal-getting life at 14 years old!). It’s a nightmare to get hold of because it was published in 1998 and there aren’t very many copies. I keep giving my copies away, haha! I found a copy on Amazon UK and it took 4 weeks to arrive in NZ, but it’s finally here and I’m SO excited to read it!
Helpful thought: This is my favourite thing to read!
Have you set your February goals yet?
January 2021 Goals Review
Attend the Mastermind with an open mind, ready to take any coaching on board.
Done! I’ll be honest – it was a rollercoaster. I was being pushed beyond my business limits in a way I didn’t expect. I felt pressure. I got confused. I cried. But I also danced and felt euphoric and like I was stepping into a whole new mental level that I wasn’t expecting to step into for at least another 3 years. It was one of the best experiences of my life. All I can say is, INVEST in your growth, whatever that looks like for you. Because up-leveling YOU means everything you do gets an automatic up-level too.Slowly move myself onto New York time a week ahead of the mastermind (and wear a watch set at Eastern time to remind me).
Done! My entire life, I’ve always believed I was a night owl. But it turns out I CAN be a morning person if I have a good reason to get up. I was getting up at 1:30am daily without any trouble at all (I was going to sleep at 6pm). All this time I thought I “couldn’t do mornings”. Who knew?!Do my physiotherapy exercises daily.
Yup. As painful as they are (physically and mentally), I’ve been doing them every single day. And I confessed to my physiotherapist that I didn’t do them for most of December. It was a good kick in the booty! 🙈Actually create all of my content on Fridays.
Done! And I was SO pleased that I created two weeks of content ahead of time for while I was at the mastermind because I ended up “jet-lagged” for an entire week after.
Did you hit your January goals? Leave a comment to let me know!
Today is an Epic Day
Today is an epic day.
Last January, I coached my client Nancy on her ability to create just $10 in a business of her own.
She told me she wasn’t sure if she could do it yet, because she didn’t have anything to offer.
We brainstormed ideas that included:
Selling $1 tickets to a premier viewing of her latest YouTube video to 10 of her friends (including free popcorn)
Editing someone else’s YouTube video
Making and selling t-shirts
Eight months after that first conversation, Nancy quit her job because she was making enough money in her YouTube freelancing business to support herself full time.
Today, just 12 months after her first $1 popcorn viewing, she is MOVING TO COLOMBIA to officially begin living as a full time digital nomad, just because she can.
Her self-concept has transformed.
She is no longer Nancy the corporate office worker.
She is Nancy the digital nomad who works and lives from anywhere in the world.
It wasn’t straight forward at all.
She had to finish her degree.
She had to work in a job she despised.
She had to disappoint family members.
She had to fire a client.
She had to overcome her mind drama.
And she still made it through.
One. year.
You crushed it, Nancy.
Send us a postcard!
January 2021 Goals
I got so caught up in sharing my 2020 goals that I realised I didn’t even share my January Goals 😂
So, even though we’re half way through the month, here they are (I’ve been working on them, I promise!)
Attend the Mastermind with an open mind, ready to take any coaching on board.
I noticed that I’ve been having some unhelpful thoughts about what I might be coached on during the mastermind, so I decided to do some self-coaching ahead of time. Helpful thoughts I am choosing: My coach wants me to succeed, and everything she says and does is to serve me. We are on the same team.Slowly move myself onto New York time a week ahead of the mastermind (and wear a watch set at Eastern time to remind me)
Each day starts at 9am NYC, which is 3am my time in New Zealand, so I’m getting my body used to waking up earlier and earlier. Today I got up at 3:30am and tomorrow I will get up at 2:00am. I’m not allowing myself to have any drama about it. Just do it.Do my physiotherapy exercises daily.
I realise that I need to strictly discipline myself to do these, otherwise I end up asking “Do I really need to do it today? It won’t matter if I leave it until tomorrow.” That’s a slippery slope that has led me to neglecting my shoulder therapy almost entirely, I’m embarrassed to say. It’s only five minutes, girl. Come ON. So my commitment is to do them every single day this month, no matter what.Actually create all of my content on Fridays
In December I started creating all of my content weekly, but I discovered that if I miss the day I planned to do it, suddenly I’m seven days behind – which creates a big mess in my schedule. So in January, I have committed to writing my weekly content on Fridays (and not leaving it until the last minute of the day, either!).
Did you share your January goals? 👇
Quarterly Planning
My Quarterly Planning:
I have decided to split my 2021 Goals up into quarterly sections so I know which goals to focus on, and when.
Quarter 1:
Hire a Facebook growth manager
Uplevel my photos and graphics
Heal my shoulder (I want to make sure this is part of every quarter, but really focus on it in the beginning to maximise my progress by the end of the year).
Ultimate relationship program
Quarter 2:
Create a beautiful office space to work in
Start and continue a podcast
Do weekly classes (art, singing, languages, sport) with Daniel (beginning in Q2 because then we’ll likely be settled in Wellington)
Quarter 3:
Create a video series
Go to a Tony Robbins live/virtual event (Probably UPW in September)
Quarter 4:
I will easily do 20 perfect-form push ups in a row
Double my emergency fund
Habits for the entire time:
Donate at LEAST 1% of my income (COMPLETE for January already!)
Delete and not use social media on my phone (only on the computer)
Do content creation on Fridays
Finish working by 6pm daily
Be 5 minutes early
Has anyone else tried quarterly planning for their big goals?
Play Your Goals
Instead of working on our goals, I like to think we play our goals.
We play a game that never ends.
And we don’t want it to end.
Because the point is not to win.
The point is to continue playing.
After all – we don’t climb mountains to get to the top, we climb mountains because we love to climb.
Impossible goals aren’t about achievement.
They’re about pushing our limits and blowing our own minds.
Then & Now
“You’re not scared to start your dream. You’re embarrassed to be seen starting small.” – Brendon Burchard
I still keep my most embarrassing, first-ever videos up on my channel.
They are the cringiest, most awkward videos on the internet.
But I do it because one day, I want someone to be able to look back at my beginning and feel like they can start exactly where they are too, with just a bedroom and a broken whiteboard.
A lot can change in a year, you guys.
Keep going.
Why I Share My Biggest Goals On The Internet
I constantly publish my deepest, scariest most impossible goals on the internet for everyone to see.
Even though there’s a chance that I won’t hit them.
But here’s the thing:
The chance that I’ll achieve them actually decreases when I don’t share them.
Because there’s nothing quite as motivating as the thought that the whole world is watching.
Your own mind is the place your dreams will go to die.
Don’t bottle up your dreams.
Tell EVERYONE.
And then walk your talk.
But what if I tell everyone and I fail?
I’ve got a better question:
What if you don’t tell anyone so you never even try?
We are social creatures. We need social motivation.
If I hadn’t seen people like Stefan James or Susi Kauefer or Matheson Brown sharing their goals, I would have missed out on SO much inspiration.
Plus, there’s something epic about hearing someone say they’re going to kick ass, and then actually watching them do it. It feels like you’re part of their journey.
But apparently, it’s not cool to WANT success. It’s only cool to HAVE success.
We’re supposed to act like epic things just happen to us by accident.
“Oh, this old thing?”
“Yeah, just a million followers, what can I say?”
“Aw thanks, it was nothing.”
I say we trash that model, and start a new one.
One where dreams don’t have to be shameful and secretive.
One where we celebrate each other for wanting more than a mediocre life.
Go on, tell the world. Motivate yourself. Inspire someone.
That’s freaking cool.
Archive
- December 2025
- August 2025
- July 2025
- June 2025
- March 2025
- February 2025
- November 2024
- September 2024
- August 2024
- July 2024
- June 2024
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019