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Entrepreneurship
✔️ Blog every day for 2 years (July 21st, 2021)
✔️ Become my own boss full time (Sept 30th 2020)
✔️ Build a 6 figure/year business (April 30th, 2022)
⚪️ Build a 7 figure/year business
✔️ 1000 subscribers on YouTube (Dec 10th, 2021)
⚪️ 5000 subscribers on YouTube
✔️ Become a Certified High Performance Coach (Nov 16th 2018)
✔️ Coach an Olympic Athlete (June 1st, 2022)
Health
✔️ Do 20 push ups in a row (Oct, 2019)
✔️ Do 50 push ups in a row (Jan, 2020)
Adventure
✔️ Climb Mt Kilimanjaro (Sept, 2011)
✔️ Hike to Everest Base Camp (May, 2007)
✔️ Do a bungy jump (Jan, 2007)
Personal
✔️ Speak on stage (Nov 19th, 2022)
⚪️ Present a keynote
⚪️ Write a book
✔️ Get a Psychology degree (Oct 2017)
✔️ Dance in an on-stage Salsa Performance (May 18th, 2024)
⚪️ Do a breakdancing windmill
⚪️ Master the moonwalk
⚪️ Compete in a Salsa competition
✔️ Land a backflip on a trampoline (May 1st, 2025)
⚪️ Land a standing backflip
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Updated 2nd June 2025
I landed a backflip on a trampoline last month, which has been a dream of mine for a long time. I hesitated working on it because of fear, but in May I did it! I’ve been filming a lot of videos for my YouTube channel, and next week I’ll start releasing them.
Goals I’m working on right now:
7 figure business
Landing a standing backflip
5000 subscribers on YouTube
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Hey! I’m Sarah.
I set goals to feel alive.
Sweaty palms.
Racing heart.
Can’t think of anything else.Combining my background in Psychology with my training as a High Performance Coach, I help ambitious entrepreneurs, creatives and athletes achieve their goals.
l created this blog to share behind-the-scenes of my own goals and help you push your limits. I'm creating what I wish existed for me to consume.
People often ask if I’ll climb Mt Everest like my parents did in the 90's (as depicted in the 2015 film, Everest).
While I’ve done a little bit of mountaineering (Kilimanjaro in 2011 and Everest Base Camp in 2007) what most people don’t know is that my late dad was also an entrepreneur. I feel most connected to him through our shared love of entrepreneurship and attempting the impossible in all areas of life.
Ready to do something impossible together?
MY BLOG
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Today's Challenge
Email someone who could help you achieve your goal and offer to help THEM for free, asking nothing in return.
Bonus points for the subject line being: “I want to work for you for free.”
(100% reply rate in my experience).
I'm Breaking Up With My Impossible Goal
I’ve thought long and hard about this one. Because I refuse to give up on my goals and dreams. Ever.
But what happens when a dream is something I no longer want?
I also refuse to spend my precious time on this earth pursuing a dream that is no longer a dream.
So, I am officially breaking up with of one of my goals: 100k Subscribers on YouTube.
Because it dawned on me that if hit 100k on YouTube – I would be a YouTuber. And I would have to put out more videos.
I don’t want to be a YouTuber.
I want to be a coach – and I am.
I don’t want to do both.
It’s not that I don’t like making videos. I do.
It’s just that it’s not what I want to spend most of my time doing.
And if I aim for 100k on YouTube, guess what?
I’ll most definitely be putting myself in a position where I then need to spend most of my time creating YouTube videos.
I am not “quitting” YouTube (can I even say that as someone who isn’t actually a YouTuber?).
I may still put out videos from time to time.
I will certainly still binge-watch other people’s content.
But I realize that my goal was misdirected.
There’s a litmus test you can do to see if you still want your goal:
Ask yourself, “Would I still want this goal if I didn’t have to work for it?”
If someone handed me 100k subscribers on a plate right now, I wouldn’t take it.
I don’t want the life that comes with it.
So don’t give up on your goals because they’re hard.
Break up with them because you no longer want the end result.
Setting a Goal Always Feels Good
At the beginning of the year or month, it always feels amazing to set an impossible goal.
Because it’s easy to feel good about a goal you haven't started yet.
It's exciting, you've got time ahead of you, your belief is strong.
You haven't had to take action yet, and you haven't had to OWN your goal yet.
When you're freaking out and doing an ugly cry on your bathroom floor, it's because you're finally taking the goal seriously.
If you're not freaking out, fantastic.
But if you are, know that it is part of the impossible goal-getting process, and your only job is to love yourself and keep going.
I'm Hosting a Free Challenge!
THIS IS HAPPENING.
The official Impossible Girls 5 DAY CHALLENGE:
Make Your First Dollar Doing What You LOVE
Inspired by the conversations in my Facebook Group over the last few days, I'm going LIVE each day this week to walk you through the steps to making your first dollar (at least!) doing what you love in FIVE DAYS.
Shifting from seeing yourself as a “newbie” or a "struggling entrepreneur" to being someone who makes money in business is the most important thing you can do at the beginning of your entrepreneurial journey.
By the end of the week, my goal is to get EVERYONE who participates over the line to officially be a paid coach/artist/consultant/brand designer/*insert your thing here*.
What we're going to cover:
How to create a compelling offer that people actually want to buy
Pricing/how much you should charge for your offer in the beginning
Exactly where to find your ideal clients/customers
How to get those to come to YOU (we won't be chasing after people or sliding into DMs)
(If you've already made your first dollar, you can still participate – and set the goal at $100 or $1000 for 5 days).
The challenge is totally free, but it could be the most important thing you do all year.
We start Monday.
To participate, join the group here.
March 2021 Goals
This is the first month in our new apartment in Wellington, so I feel a bit like a kid at Christmas! I used to live here as a student but coming back as my own boss feels like a whole different version of me – and the city feels so different now.
Grow my Impossible Girls Facebook Group to 5000 members!
We’re currently on 3900 members, and they’re all the love of my life. I genuinely feel a massive pull to grow the group to include more people with big dreams so everyone can help each other. I mean, the more members, the higher chance someone will be able to connect you to the person you’re looking for or support you in your goal.Show up every single day in my group and add more love than ever before.
Most days I show up in the group. But I don’t just want to show up. I want to make an impact – that’s the entire reason I started the group, so we can all support each other. I have already created a whole list of ways I want to show up with love to this group this month, and I can’t wait to share them with you guys. If you’re not in the group, you definitely want to be this month! Join here.Do some of our Tony Robbins relationship course each day.
Last month I set the goal to complete the Ultimate Relationships Course with my boyfriend, but I realised that rushing it defeats the purpose. Just like the relationship itself, the idea should be to enjoy the process, not rush to the end.Mindset journaling every single morning, no excuses.
My most successful goal-getting months last year were the months where I did the most mindset work. I stayed in my certainty that the goal would happen. I came back to the breakthrough energy several times each day. I stepped into being my future self 10, 15, 20 times a day. This is the most important one on the entire list!Go walking 3x a week.
Our apartment is right in the centre of the city, and I absolutely can’t wait to go walking on the waterfront and explore the streets again. Tomorrow, I’ve got a 6:45 am walk-and-drink-coffee date with my best friend Georgia and I’m actually keen to get up that early to begin!Join a hip hop class.
I have been waiting, waiting, waiting for this moment, where I can finally put roots down and join a dance class knowing that I won’t be leaving anytime soon. I’m here in Wellington for the foreseeable future so I can’t wait to get involved with all the classes and events.See friends 3x a week.
I feel so lucky to have the luxury to see people in person without restrictions in New Zealand, so I want to make the most of it and hang out with my friends as much as I can. Lots of people have a “word of the year”, and I never created one, so I decided to create a “word for this city” – Friendship.
What are your March Goals? Let me know in the comments!
February 2021 Goals Review
February went by so quickly – is it really fair to have a month with only 28 days when the rest get 30 or 31?
Get more photos done with the lovely Aimee Jules Photography (to move closer to my goal of up-leveling my photos and graphics).
DONE! You guys, we had the most epic location for this shoot and I can’t wait to share the photos with you once they’re out. This had to be rescheduled three times, and almost didn’t happen. But I was totally determined and we managed to book it in on the very last day before I moved cities.Listen/watch Tony Robbins’ Ultimate Relationship Program with my boyfriend, Daniel
INCOMPLETE. We did something on it most days in February, and actively made the decision not to rush through it just to get it done – the whole point of doing it is to strengthen our relationship, not to finish the course.Do 4 Livestreams
DONE! I actually did 5 livestreams – just because I remembered how fun they are. I’m looking forward to doing more of them again.Journaling on this one question, every single time I create content: How can I put out the most valuable content on the internet today?
DONE. I had a whole revelation this month based on this. A LOT is going to change in my group, so if you’re not already there, make sure you head there asap! :)Finish re-reading my favourite book of all time, The 9 Secrets of Women Who Get What They Want by Kate White
INCOMPLETE. Bizarrely, I have misplaced this book. I’m so confused, because it’s not a small book and I was reading it recently. I’ve literally just packed up all of my belongings to move, and I didn’t see it. So I didn’t hit this goal. As soon as I find the book, I’m back on it! (Hoping it’s somewhere in one of the boxes!).
Did you hit your February Goals? Let me know in the comments by clicking the title of the post.
Wellington: Season 2
Daniel and I have officially packed up all of our belongings. They’re currently stuffed into a car, two decks below me on the ferry as I write this.
The first time I moved to Wellington was filled with unknown delight and excitement as an 18 year old.
I met Daniel there – at breakfast.
When I left, I was shedding a past self. Someone I didn’t want to be anymore.
I’m back.
But this time, life is wildly different.
I left Wellington at 21, with a degree that I didn’t know what to do with, confusion about my career and no job prospects. All I wanted to do was travel the world.
I return at 24, 19 countries later, as my own boss, with a coaching certification, 17 private coaching clients, a 6-year relationship, 50 push ups stronger, and impossible plans for the future.
Wellington: Season 2 is here.
You don’t want to miss it.
Find Waldo
Some of the best advice I’ve ever heard came from Kate White, ex-Editor in Chief of Cosmopolitan magazine:
When you want something, first find Waldo.
(Where I’m from, Waldo is called Wally (why did they need to rename him?) but you know the one, right? The guy dressed in a stripy red and white outfit from the children’s puzzle book?)
The idea is that there’s always someone who can give you what you want, or tell you exactly how to get it.
So often we try to do it on our own when if we just found Waldo, it would instantly make our goals 10x easier to achieve.
One of my clients had been trying to get work with a famous company for 5 months with no luck. We sent memos and emails and applied through their company website. Nothing. Crickets.
The moment she made contact with one of their employees, BAM – an instant referral to the CEO, who immediately offered her a job.
There is always a Waldo. Find them.
Life Update: Moving Cities
This week, my partner and I signed to rent an apartment in Wellington, New Zealand. Woot woot! #Celebrate!
(It’s like, a ridiculously hot market right now so to get an apartment we actually like is a huge triumph!)
When COVID hit England, we immediately headed home to New Zealand, and we’ve been living in various parts of the country since then. But our ultimate plan was always to move back to Wellington (where we lived and studied at University before moving to Brighton, England).
It’s been almost three whole years since we left (almost as long as we lived there!) and we’re both SO excited to head back and begin a new chapter in Wellington.
Watch this space!
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