DO SOMETHING
IMPOSSIBLE
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Entrepreneurship
✔️ Blog every day for 2 years (July 21st, 2021)
✔️ Become my own boss full time (Sept 30th 2020)
✔️ Build a 6 figure/year business (April 30th, 2022)
⚪️ Build a 7 figure/year business
✔️ 1000 subscribers on YouTube (Dec 10th, 2021)
⚪️ 5000 subscribers on YouTube
✔️ Become a Certified High Performance Coach (Nov 16th 2018)
✔️ Coach an Olympic Athlete (June 1st, 2022)
Health
✔️ Do 20 push ups in a row (Oct, 2019)
✔️ Do 50 push ups in a row (Jan, 2020)
Adventure
✔️ Climb Mt Kilimanjaro (Sept, 2011)
✔️ Hike to Everest Base Camp (May, 2007)
✔️ Do a bungy jump (Jan, 2007)
Personal
✔️ Speak on stage (Nov 19th, 2022)
⚪️ Present a keynote
⚪️ Write a book
✔️ Get a Psychology degree (Oct 2017)
✔️ Dance in an on-stage Salsa Performance (May 18th, 2024)
⚪️ Do a breakdancing windmill
⚪️ Master the moonwalk
⚪️ Compete in a Salsa competition
✔️ Land a backflip on a trampoline (May 1st, 2025)
⚪️ Land a standing backflip
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Updated 4th Sept 2025
I just performed in a Salsa and Reggaeton show this weekend and it was the highlight of my year so far! I’m about to run a really amazing challenge called Achieve Any Goal in 3 Days, which I can’t wait for.
Goals I’m working on right now:
7 figure business
5000 subscribers on YouTube
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Hey! I’m Sarah.
I set goals to feel alive.
Sweaty palms.
Racing heart.
Can’t think of anything else.Combining my background in Psychology with my training as a High Performance Coach, I help ambitious entrepreneurs, creatives and athletes achieve their goals.
l created this blog to share behind-the-scenes of my own goals and help you push your limits. I'm creating what I wish existed for me to consume.
People often ask if I’ll climb Mt Everest like my parents did in the 90's (as depicted in the 2015 film, Everest).
While I’ve done a little bit of mountaineering (Kilimanjaro in 2011 and Everest Base Camp in 2007) what most people don’t know is that my late dad was also an entrepreneur. I feel most connected to him through our shared love of entrepreneurship and attempting the impossible in all areas of life.
Ready to do something impossible together?
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Personal Development Capital of the World
If you want to do fashion, you go to New York.
Country music? Nashville.
Film? London.
History? Rome.
Acting? Los Angeles.
Technology? Silicon Valley.
Plastic Surgery? Beverly Hills.
Where do you go for Personal Development? My hunch says Los Angeles. But I've personally seen LOADS of events in Phoenix, Arizona (and been to one there myself!). I’ve been told Sedona, Arizona is also packed with spiritual events.
Why am I asking? Well, if you are really serious about acting, you don’t choose to live in a small town.
You do whatever it takes to move to Los Angeles (or London). It shows you’re serious. It puts you at the best chance of a breakthrough.
So, if you really want to throw yourself into Personal Development, where do you go? SO much of it is online now. But that doesn’t beat personal, face to face events and connections. You can still be online in the capital city - so why not move there?
My UK visa will end in July. And then what? The world is my oyster! I could move almost anywhere. So I’m seriously considering moving to the capital of Personal Development - wherever that is!
Any idea? Leave me a comment by clicking on the title of this post!
The goalercoaster
You know the bit on the rollercoaster where you’ve been going up up up and then SUDDENLY you drop over the edge and your stomach is still in the air, and they dangle you upside down for what feels like forever and you almost throw up on the person next to you?
That’s what I felt like today. I had a moment today working on my business where everything seemed to go wrong in the space of 5 minutes and I was thinking, “ahhh, when do I get my BREAKTHROUGH?”
I’ve been working and working and working on my business for a year, and I AM seeing results. But some days, they seem to be coming very sloooowly. And I’ll be honest, I sometimes want to pull my hair out.
Am I even on the right path?! How do I know? Why did my launch strategy not go as planned? Will I EVER be as successful as I’d like to be? Why did I pick TODAY to go on a salad detox?
I’m not telling you this because I don’t believe in my goals. I 100% do.
I’m just telling you because I want to share that I have that voice inside my head just like everyone else, telling me I messed up.
I was actually having a conversation with my friend Georgia today about this one girl from our university who seems to have it ALL sorted. The house, the relationships, the job, the holidays, the outfits - everything. And I thought, I wonder if people think I have it all sorted? Because I wouldn’t like to give that impression!
I do NOT have it all sorted. And I’m totally okay with that! I want you to know YOU don’t have to have it all sorted either! Setting HUGE, impossible goals is a wonderful, fantastic, brilliant rollercoaster that I CHOSE to get on. And I wouldn’t get off it for anything. I love being on this goalercoaster (okay, excuse the cheesy phrase, I’m not expecting it to catch on).
It’s ironic, because yesterday my daily blog was titled “the best job ever”. The thing is, I still believe that.
The lows can be low. They can suck. But the highs are worth it 100x over.
So I’m taking a break this evening, but I’ll see y’all on the flip side of this goalercoaster.
The best job ever
For a long time, I’ve used strategies that have worked for me to make major changes in my life, but I haven’t been sure if it’s just ME. Maybe they only work for me and the way that I think about the world. But then I share them with my clients, and suddenly they can change a habit they’ve been struggling with for years. Or they can do something they thought was hard, and make it easy. That’s the best feeling in the world, knowing that my work is impacting my clients’ lives. That’s why I LOVE being a coach. I get to help other people create a live that they love, overcome their fears and bad habits, change their mindset and watch them grow. And I learn SO much from them.
Coaching feels like the best job in the whole world.
Before I found coaching, I was really, really, really unsure about what I wanted to do with my career. I’d studied psychology, philosophy and religious studies and film at University, but I didn’t know what I wanted to do with that degree. I remember, even as a young kid, really resisting the idea of a 9-5 job. “Wait, so I have to work for someone else, doing whatever they say, whenever they want, taking up most of the hours of the week?"
But I also remember being so embarrassed because I thought people would think I was spoiled or ungrateful or lazy if I expressed how backwards I thought the 9-5 system was. Don’t get me wrong - I work hard. I put in far more than 40 hours a week into my business. But I LOVE it. And I do it whenever I want - in my pyjamas, or at a café, at any time of the day or night, in any country in the world. I report to myself, building my dream.
I truly feel that every one of should get to feel like we have the best job ever? I’m unapologetic now - I think the 9-5 is awful. Not that working from 9am till 5pm is awful (I’ve got nothing against those particular hours) but that the SYSTEM of it is awful. The way so many people feel “trapped” into it. Is that what we should be aspiring to?
I don’t totally pay all of my bills with my business yet. I also do some freelance work too. But as a freelancer, I still run my business, and I’m still my own boss, and I still choose my work hours. I love freelancing!
Working for myself didn’t just fall into my lap. I’ve also had some pretty horrendous work experiences in the past (so bad that a psychologist almost diagnosed me with PTSD - a story for another day!). I’ve had to work really hard at making this lifestyle work. It’s been a long process, but I’m still here. If you guys want to hear more about my journey to becoming my own boss, let me know! But for now I want to leave it at this: If you want to have the best job ever, go out there and MAKE IT HAPPEN.
And if you want help with that, send me a message or a DM, I’d be happy to chat about it with you <3
The day I almost gave up
Today was the first day I’ve questioned if I should write my daily blog. I'm on day 48 of 730, and I was thinking “ah, nobody is probably reading it, and I don’t feeeeel like writing one today, no one will notice if I skip a day… ugh, why on earth did I commit to two years?!” But that right there is EXACTLY why. Because if I hadn’t publicly committed to blogging, today would have been the day I gave up. But instead, you’ll see me still writing it in June in 2021. I hope that by then my images are FAR better (I cringe at the state I’m uploading them in now, which is why one of my September Goals is to photograph 5 high resolution shoots for my blog posts that I am proud to share!). I’m also hoping by 2021 I’ll be impacting more readers, my content will be more and more valuable everyday and I’ll be faster at writing. But for now, I’m so grateful I’ve made this goal of 2 years. It’s time to SHOW UP, and not give up at the slightest feeling of procrastination.
Feeling like giving up? YOU DO NOT STOP. YOU DO NOT GIVE UP. YOU COMMIT EVEN HARDER.
So instead, today has been a day of editing, creating and pushing things FORWARD! (My mantra: don’t be productive, be progressive).
I’m SO ready to start creating YouTube videos regularly, so I’ve been working on my Youtube space - it currently looks like that mess in the picture above! I want to create a space that will remain set up so I can just set up my camera and hit record. I'm planning to put up either a wall of photos or a massive photo inside a huge frame I have. I also ordered a tripod that is multipurpose for both iPhones and DSLR cameras (my last videos have been filmed with my camera balancing on a stack of books, a weetbix cereal box and some PS4 games, to get the height just right!).
I’ve also been editing my latest Masterclass for Impossible Incubator, it’s currently exporting, woohoo! I’m actually going to give you all a sneak peak of it, even if you’re not inside Impossible Incubator yet. Keep your eyes open for it!
Black and white obsession
On of my goals for this month is to take better photographs (and also to create 4 YouTube videos!).
And if you follow me on Instagram you’ll know that I’m a fan of black and white photography - I just think everything looks so much more elegant and impactful in black and white! Plus, it keeps my Instagram feed consistent.
However, it’s clear my photography and videography skills need a bit more work before they will look at the level I desire! So today I’ve been putting together some images of how I’d love my YouTube videos look (It’s been a mental block for me that I feel like I don’t have somewhere good to film/that I always have to “set up” to film. I just want to be able to hit record and go - it’s part of the reason I haven’t been creating YouTube videos consistently even though I have a MASSIVE desire to!).
How delicious are those video shots of Cindy Crawford and Jameela Jamil? Clearly, I have a long way to go, with lighting and backdrops and texture, but I’m excited to be on the path.
If you’ve got any black & white photography/videography tips, send them my way!
Hot vs Cold regret
“You’re not scared to start your dream. You’re embarrassed to be seen starting small.” - Brendon Burchard
I get so many messages and comments about my goals and dreams that I’m sharing with the world. Most of them are positive, few are negative, but many are negative in disguise (hello, backhanded compliment).
“You’re not charging enough.”
”You’re charging too much.”
”That’s a big goal.”
”Your push ups aren’t on form.”
”I didn’t like that video.”
”You should have done xyz"."
(I’m like, bro, where’s your 100 push ups? Where’s your YouTube channel? It’s easier to judge from the sidelines than to get in the game. Don’t take advice from people who aren’t where you want to be).
People will judge you.
It’s true.
But are you willing to look back on your life and let someone else’s judgement be the reason that you didn’t accomplish your wildest dreams? The reason you didn’t live the life you were capable of? The reason you didn’t fulfil your potential?
The thought of that makes me feel ill.
Psychologists distinguish between two types of regret: hot regret and cold regret.
Hot regret is regretting something you did and wished you hadn’t.
Cold regret is regretting something you didn’t do and wished you had.
It turns out that cold regret haunts us more. You’re better off attempting your crazy, wild, impossible dreams and regretting it, than not attempting them and regretting it.
The day I started showing up online was the day I decided I will NEVER let someone else’s judgement decide my fate. I remember the moment. I was in bed and it just hit me out of nowhere, I was like WHAT AM I DOING. WHY AM I STILL HIDING? If I have a message that could help even one person, then I’m doing the world a disservice by hiding away for fear of judgement.
No more.
I love you all. Even the haters.
PUSH UPS: WEEK 4
Just saw this gorgeous display and had to get a snap. Working on taking more pictures for my blog, so enjoy a random display!
Day: 24
Push up ability: 13
After a gorgeous sunny day out, a picnic in the park and a girls movie night (what a girl wants, such a fab film!), I attempted some late night push ups. AND I MADE IT TO 13! That’s my personal best so far! I still need to work on my form, but to actually be able to push up body up and down off the ground 13 times in a row makes me feel so good!
Today is the first day I can feel that my arms are actually a bit achy, and I can imagine I will feel it tomorrow a lot more, because I did lots of reps today to make it to 13 in a row. I wonder how long it will take me to get to 100 in a row. Making progress gets me PUMPED up and so excited to work harder at it.
I haven’t been working consistently enough on doing reps throughout the day, so that’s something I’m going to focus on from here on.
I’ll keep you posted!
I'm on a Podcast!
Ahh! My first ever podcast interview! Today, my dear friend and Mindset Coach, Nicole Middleton, released her Fearlessly Free Podcast, and I’m SO honoured to be her first guest!
We talk about Impossible Goals, overcoming FEAR, deep connection, and a million other things that you HAVE to listen to. Nicole is a brilliant light in this world, so go and have a listen - and don’t forget to SUBSCRIBE to Fearlessly Free!
You can find Nicole on Instagram @fearlesslyfreenicole
Click to listen to the episode on iTunes or Spotify!
P.S. did you notice that the first image on my vision board I shared was of a Podcasting microphone?! So fun watching my vision board come to life!
Trying out editing
If you saw my September Goals you’ll know I have a plan to work on my photography for my blog, because I absolutely love reading blogs with delicious photography. I was hoping to get out and take some snaps today, but I didn’t get a chance because I was working most of the day, editing the next Impossible Incubator masterclass. So I decided to have a go editing some photos from our travels in Greece, so I’m still working towards my goal of having beautiful photography, by building up my editing skillset instead.
I also complained today about not getting enough work done - oops! Back to day 1 on the 21 day no complaining challenge.
Sarah, how are you so positive all the time?
Sometimes my coaching clients try to give up on their impossible goals (notice I said try - do you think I let them?). They originally come to me brimming with excitement and anticipation about their impossible goal. Of course, in the beginning it’s easy to feel that way. But over time (and usually, as their deadline begins to loom), they become discouraged because it doesn’t seem like they’re going to achieve it.
I totally get it. Of course I’ve wanted to give up before too. It can be hard to keep your spirits up when you set a massive goal that just seems like it’s BEYOND impossible now that the deadline looms.
But that’s not true. We’ve all heard cases of people who’ve made millions in just a few days, or lost a ridiculous amount of weight in a month, or a fantastic opportunity came out of nowhere right before all seemed lost.
I mean, come on guys. You’ve seen the movies - the hero doesn’t ever achieve the goal easily with loads of time to spare (if that’s the case, your goal was too easy). That wouldn’t make a good story. They have to rush to Mordor with only JUST enough time to throw the ring in Mount Doom. They have to have a classic “follow that taxi!” car chase and sprint through airport security with only JUST enough time to get a kiss from the cute American girl.
But they NEVER EVER EVER give up on their goal.
EVEN if it doesn’t happen on the exact timeframe they desire.
No one wants to hear the story of the person who set a goal and achieved it with no struggles or problems. They want to hear about the epic journey, when all hope seemed lost but the hero pushed on through!
I was just listening to the fabulous Brooke Castillo on her podcast, and she shared something I thought was pure genius.
She said that you have to look at your goal the way you’d look at children walking. When a child is learning to walk and they’re stumbling and falling all over the place and they’re taking longer to learn than the other kids, we don’t ever doubt that they will walk. Not even for a second.
We’re not thinking, “I don’t know, buddy. You might not be a walker.”
No way!
It doesn’t even occur to us that we could give up on a child learning to walk. Of course they will walk! Even if they’re 4 years old and they STILL haven’t learned. We might try some different tactics. But we’re not giving up.
I’m paraphrasing, but Brooke’s point was this:
So, what if you believed in your goal the way that you believe in children learning to walk? What if you had no doubt , not even for a second, that you will achieve it? How would that change the way you show up for your goal?
I don’t give up on my impossible goals. I just don’t.
And I often get asked, how are you positive all the time? I’m not positive ALL the time. But I don’t give up on my goals because I KNOW I can achieve them.
Right now, 100 push ups seems a world away, when I can only do 10. But 3 weeks ago, I could do zero. So I’m not giving up. 100k Youtube Subscribers seems CRAZY when I’m currently at 264. But I set goals that feel impossible because how damn good is it going to feel when I finally get 100 push ups, and 100k Subscribers? It’s not a matter of if, only a matter of how much I believe in it. Because our thoughts become actions and actions become results. If I stop believing in my goal, (thought) I won’t take action and I won’t get the results.
It’s fully in your hands. Henry Ford was right: whether you think you can, or you think you can’t, you’re right.
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