Her First Billboard!

I just walked out of a cafe in Wellington and saw my photographer Aimee Jules’ first-ever billboard!

I’m so lucky to get to work with such phenomenal talent – Congratulations, Aimee!

Today's Challenge

Email someone who could help you achieve your goal and offer to help THEM for free, asking nothing in return.

Bonus points for the subject line being: “I want to work for you for free.”

(100% reply rate in my experience).

Good Girls Don’t Make Money

Boys get asked all the time how they plan to create money, but girls don’t.

Men are expected to maximize their earnings to provide care for others.

Women are expected to minimize their earnings to provide care for others.

If a man earns a lot he’s providing for his family, but if a woman earns a lot she’s neglecting her family.

How messed up is that?

Girls are taught right from the get-go to only want “just enough” to help others.

As if wanting more money would somehow stop us from helping others.

What if we stopped teaching girls they should aim for “just enough” money?

How might the world change?

How might women have more choices?

How might we be able to help others even more?

Creating money requires you to put value into the world.

And when women don’t get the opportunity to create millions of dollars of value the way men do, the entire world is worse off.

So we have got to stop pretending that money doesn’t matter to us.

As if we’ve never been too nervous to look at our bank balance, or stayed in a soul-draining job because we don’t have savings, or stayed in an unhealthy relationship because he pays the bills.

Money matters.

It matters that women create lots of it.

Not just enough – more than enough.

An abundance of it.

I’m on a mission to end money shame and get a truckload of money into the hands of phenomenal women changing the world.

Let’s start by deciding that we’re all allowed to create hundreds and thousands and millions and billions of dollars.

And not only does that not make us bad or greedy or selfish, it actually makes us helpful and compassionate for adding that many dollars of value to the world.

You coming?

Should You Cold Message People to Achieve Your Goals?

I’ve been getting some really good questions about cold messaging people to hit your goals.

Times to cold message people:

• To connect with them

• To ask them for help/advice

• To ask them a question

• To give appreciation/praise

• To share an idea

• To ask for a book foreword or a podcast interview

Times not to cold message people:

• To sell them something

It’s totally okay if you’ve done this in the past – I was taught to do this too!

But doesn’t it just feel so much better (and a lot less work) to let people come to YOU?

Here’s what to do to sell your stuff instead of cold messaging people:

Invite people from neutral, public spaces (supermarkets, coffee shops, networking events, Facebook Groups) to come to your space (your house, your newsletter, your Instagram profile, your email list) and offer them your product/service there, instead.

Your Goal is So Much Closer Than You Think

Our goals only take as long as we let them take.

It's our timeframe expectations that hold us back from taking wild, creative, no-one-else-would-do-this action.

Because if you HAD to achieve your goal in 24 hours – if everything was on the line – you'd do it.

You know you would.

You'd find a solution even if that meant doing something incredibly uncomfortable.

What if you truly believed you could sign a client today?

What if you truly believed you could get a book deal today?

What if you truly believed you could make money in your new business today?

How would that change how you show up today?

JOMO

I just found out about JOMO.

The JOY of missing out.

I have JOMO about the corporate world, drinking alcohol, and skiing.

What do you have JOMO about?

Love Yourself Even When

It's easy to feel good about a goal you haven't started yet. 

Because you haven’t had to take any action or feel any disappointment.

The real challenge is to love yourself the entire way through the middle and out the other side.

Your Belief is Your Destiny

You don’t believe something because it’s true.

You believe something to make it true.

It’s BECAUSE I always believe I’ll hit my goals that I always do.

Not because it was always going to happen. It wasn’t.

When I believe I can hit my goal:

• I show up for it every day.

• I put in 10x more effort than I ever have before.

• I ask myself how to guarantee my results, and then go and do those things.

• I stay up late.

• I get up early.

• I make the nerve-wracking phone calls.

• I put in the extra work.

• I do things I would never do otherwise.

When I believe I won’t hit my goal:

• I find excuses for not showing up.

• I watch Netflix for hours on end.

• I don’t reach out for help.

• I don’t look for solutions.

• I take half-hearted action.

• I sabotage my results, just to prove it was never going to happen anyway.

Sometimes my brain sometimes offers me unhelpful thoughts about why I won’t hit my goal:

• What if you can’t do this?

• You’re out of your depth this time.

• This goal really IS impossible.

It’s normal to hear those thoughts. But I never decide they’re true.

I always choose to believe I will hit my goal.

Because why would I ever choose a thought that makes my goal feel further away?

Whatever you believe IS the truth.

Your beliefs control your actions, and your actions control your results.

If you believe you can’t do it, you’ll take action like you can’t do it.

The decision to believe that you will achieve your goal will always serve you.

Every single day, re-decide that you’re going to succeed.

Act as if your success is certain.

It will be.

My Favourite Thought Right Now

I am my own magic pill – I know exactly what to do.

Another Note to My Past Self

Note to my past self.

Here's why you're not making progress towards your dream:

You’re fluffing.

Talking without really saying anyting.

Taking action without really doing anything.

Your entire to-do list is total rubbish.

It’s just stuff that makes you feel important.

• Designing logos.

• Editing fonts.

• Perfecting your message.

• Re-planning your launch. Again.

Stuff that seems legitimate but is actually holding you back.

It’s procrastination in disguise.

Cut it out. All of it.

Because if you’re honest with yourself, you know what you actually need to do today.

It’s not the thing you want to do.

Do it anyway.

Your future self will thank you.

(Thank you.)

What would you tell your past self?