
DO SOMETHING
IMPOSSIBLE
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Entrepreneurship
✔️ Blog every day for 2 years (July 21st, 2021)
✔️ Become my own boss full time (Sept 30th 2020)
✔️ Build a 6 figure/year business (April 30th, 2022)
⚪️ Build a 7 figure/year business
✔️ 1000 subscribers on YouTube (Dec 10th, 2021)
⚪️ 5000 subscribers on YouTube
✔️ Become a Certified High Performance Coach (Nov 16th 2018)
✔️ Coach an Olympic Athlete (June 1st, 2022)
Health
✔️ Do 20 push ups in a row (Oct, 2019)
✔️ Do 50 push ups in a row (Jan, 2020)
Adventure
✔️ Climb Mt Kilimanjaro (Sept, 2011)
✔️ Hike to Everest Base Camp (May, 2007)
Personal
✔️ Speak on stage (Nov 19th, 2022)
⚪️ Present a keynote
⚪️ Write a book
✔️ Get a Psychology degree (Oct 2017)
✔️ Dance in an on-stage Salsa Performance (May 18th, 2024)
⚪️ Do a breakdancing windmill
⚪️ Master the moonwalk
⚪️ Compete in a Salsa competition
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Updated 20th March 2025
My membership, GET IT DONE is growing. This offer has been something I’ve wanted to create since the very beginning of my business (and actually tried to create in 2019, but my business wasn’t at the level to handle it yet).
Goals I’m working on right now:
7 figure business
Getting 8.5 hours of sleep every night
Building a community in Sydney
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Hey! I’m Sarah.
I set goals to feel alive.
Sweaty palms.
Racing heart.
Can’t think of anything else.Combining my background in Psychology with my training as a High Performance Coach, I help ambitious entrepreneurs, creatives and athletes achieve their goals.
l created this blog to share behind-the-scenes of my own goals and help you push your limits. I'm creating what I wish existed for me to consume.
People often ask if I’ll climb Mt Everest like my parents did in the 90's (as depicted in the 2015 film, Everest).
While I’ve done a little bit of mountaineering (Kilimanjaro in 2011 and Everest Base Camp in 2007) what most people don’t know is that my late dad was also an entrepreneur. I feel most connected to him through our shared love of entrepreneurship and attempting the impossible in all areas of life.
Ready to do something impossible together?
MY BLOG
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The Most Powerful Belief
The most powerful belief you can hold for your goal is this: It’s working.
When you’re in “IT’S WORKING” energy, your brain will look for all the ways that it's totally true.
Finding evidence for why it's working reinforces to your brain, “Hey, I can actually do this.”
And from there, you'll feel pumped up to take even more action, and you'll find more ways for it to work.
It’s an upward spiral.
It’s working for my client Madison who just celebrated signing 7 clients and hitting $2605 in 6 weeks as a graphic designer.
It’s working for my client Daphne who just signed her second client as a coach for dog parents. (Yes, you read that right.)
It’s working for my client Julia who received another paid freelance writing offer today.
It’s working for my client Danja who signed $1000 of work as a copywriter and her first paid speaking gig today.
It’s working for my client Sharon who just closed 4 collaborations on her Instagram this month.
It's working for my client Rosalind who just got the opportunity to submit her book directly to one of the biggest publishers in the world.
They all know I've been obsessively reminding them:
It’s working.
Why is your goal is TOTALLY working, even if it hasn't happened yet?
How to Think About Social Media Content
Thoughts not to think about your content:
I only got 6 likes
I can’t post too much or I’ll annoy people
I don’t want to bother people
I need to post at a certain time
I don’t want to be salesy
What will my Great Aunt Elizabeth think if she sees this?
I don't know what to say
I've run out of content
Any sentence that includes the word “algorithm”
Thoughts to definitely think about your content:
Someone is waiting for my next post
Anything I post will work
Everything I create will be valuable to someone
I don’t want anyone to miss out on the amazing thing I’m offering
Someone checked to see if I had posted something the moment they woke up this morning
People LOVE what I say/create
People get excited when they see a notification from me
Far more people are connected to me than I realise
People are sending my content to their friends
I know exactly what to say
Everything I think about could be content
No one does what I do the way I do it
Woah, 6 likes?! That's a lot! Imagine if all of those people were in my living room! We’d have to borrow chairs from the neighbours!
A Goal You Almost Hit
Tell me about a goal you ALMOST hit but didn’t... and how you feel about it.
Mine:
I almost become the television host of Bravo TV. I was devastated at the time, but so grateful I didn’t get it now that I look back (I may never have found out how much I love coaching).
Let me know in the comments by clicking the title of the post!
Money & Sleep
“Money isn’t important to me, I just want to help people.”
Girl, that’s like saying “SLEEP isn’t important to me, I just want to help people.”
Whether we like it or not, we need both of them to function.
The more we get, the better quality of life we live, and the more we can help others.
Ever tried to help someone out of a crisis after pulling an all-nighter?
It’s out of the question.
So what if we started thinking about money like we think of sleep? How would our relationship to money change?
My Favourite Books
I reread the same books all the time. Here are my top favourites, in no particular order:
The 9 Secrets of Women Who Get What They Want by Kate White
How to Win Friends & Influence People by Dale Carnegie
Better than Before by Gretchen Rubin
Essentialism by Greg McKeown
The Third Door by Alex Banayan
Big Magic by Elizabeth Gilbert
What are your favourites? Let me know in the comments!
21 Days to Build a Habit is Rubbish
I can confirm, it doesn’t take 21 days to build a habit. Or 42 days. Or 90 days.
I know, because I’ve been blogging for 600 days in a row, and it’s still not a habit.
It takes conscious effort every day to make myself do it.
But it turns out, the habit I was forming all wasn’t blogging each day.
The habit I was forming was discipline.
I was building the habit of making myself write the blog post, even when it sucks.
But nobody wants to hear that because it’s not microwavable advice.
But that’s the truth.
Even 600 days isn’t enough to build a blogging habit.
Often, I get to the end of the day and think “Ahhh! I forgot to write my blog!”
Zero blogging habit ingrained.
But then, even though I reeeeally don’t feel like it, I make myself do it anyway.
That’s the real habit.
Habit Question
If you were going to be 10x more successful this year than you were last year, what habits would you need to start or stop?
Calendar Hacking
Since I was about eight years old, I’ve been the queen of to do lists.
I have shopping lists, work lists, packing lists, general lists, specific lists, and best of all, the master list, the list where I keep a list of EVERYTHING.
Time management is something I’ve been tackling for a few years, and recently I realised that to do lists are actually terrible for time management.
I have no idea how long a task is going to take, when I’m going to finish it, and how many I can *actually* fit into my day.
So instead, I’ve been working on calendar hacking.
A while ago I wrote a post about how I was going to start putting every to do list item into my calendar, and throw away my to do list.
I tried it, but I felt overwhelmed with everything being so tightly scheduled.
So these last two weeks, I’ve tried it again, but this time I’m being ruthless about what actually needs to be done, and what doesn’t.
Now my to do list is gone, my calendar is manageable and I actually feel like there’s room to breathe.
I LOVE it.
Goodbye to do list.
Consistency Is Only One of the Keys
I think “consistency” is the worst thing to happen to social media culture.
(And this is coming from the girl who has consistently blogged for 626 days in a row).
I talk with people all the time whose number one reason for not posting on social media is that they couldn’t keep up with the pressure of being consistent.
So they just stopped posting entirely.
And their project/passion/business fizzled out.
Because in our digital culture, we’ve confused consistency with perfection.
And perfection paralyzes us from taking ANY action at all.
What we think consistency on social media means:
Posting at the same time each day
Having a particular day of the week for livestreams
Making sure our quote graphics fit our exact branding
Using the same fonts all the time
Putting the same filters on every picture
Always writing with the same tone of voice
Having a checkered "one-picture-then-one-quote" layout
Planning content months ahead of time
What consistency on social media actually means:
You. Showing up. With value. Again and again.
(And if you think for a second that consistency alone is what grows a social media following, you've been duped. People don't follow you because you post Reels every day. They follow you because your content is valuable to them, no matter how often it comes out.)
Consistency is ONE of the keys to success.
But value is even key-er.
What if instead of trying to be perfectly consistent on social media, you just tried to be valuable?
The Only Reason People Don't Buy A Service
There's only ONE reason people don't buy.
It's not money.
It's not time.
It's not their husband.
The ONLY reason people don't buy is because they don't believe you can help them.
They don't think you're actually going to solve their problem.
They think they'll pay you to deliver your service and it won't be worth it.
They're worried they'll regret it.
Because imagine if they TRULY believed you could help them solve their problem? If they thought YOU were their magic pill and getting your services was the answer to their pain?
All of their objections – time, money, husbands – they would all fall away.
It's your job to show them that you can truly help them.
Show them that, and you'll create business for life.
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